AW360 Live – Advertising Week

From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media

We’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing.

Funny Business: How Brands Are Winning With Humor

Fergus McCallum, Chief Executive Officer at TBWA\MCR, joins us to talk about the comeback of humor in advertising.

Finding the Point: Why Clarity Beats Campaigns Every Time

We’re joined by Tom Evans, Founder & Creative Lead at BigSmall, to talk about why the most powerful creative work doesn’t start with campaigns—it starts with clarity.

Fix the Wheel: Why AI Is Stress-Testing Marketing Measurement, Not Saving It

If AI is only as good as the signal it’s fed, this episode is a wake-up call: fix the signal, or risk scaling flawed insights at machine speed.

Why the Open Web Is Built for Outcomes in the AI Era

Darren Thompson, Vice President of Sales at Adlook, joins us to talk about why the open web is becoming a powerful alternative to walled gardens in an AI-driven landscape.

From Search to Recommendation: How AI Is Rewriting Discovery

In this episode, Sean Betts, Chief AI & Innovation Officer at Omnicom Media UK, joins us to explore how AI is fundamentally changing how consumers discover brands.

Cracking Gen Alpha: What Brands Need to Know

Helenor Gilmour, Head of Beano Brain, joins us to share insights on Gen Alpha, the youngest and savviest consumers today. We explore what makes brands “cool” with kids.

Why Signal-Rich Channels Are Reshaping the Funnel

On this episode, we sit down with Jessica McGorgan, VP of Growth at The Trade Desk, to talk about how channels like CTV and retail media are changing.

Why Brand Is the New Growth Engine for B2B Tech

Stephen Jenkins, Founder and Managing Director at Too Many Dreams, joins us to talk about why product alone is no longer enough for B2B tech companies to stand out.

From SEO to AI Discovery: Why Operational Agility Is the New Advantage

On this episode, we’re joined by Todd K. Harris, General Manager, Transportation & Hospitality at Gradial, to explore how AI is reshaping the way brands get discovered.

Why Independence Is Winning Again, with Joint’s Richard Exon

On this episode, we sit down with Richard Exon, Co-Founder at Joint, to talk about why independent agencies are having a moment.

Why Premium Publishers Still Matter in an AI-Driven World

Richard Reeves, CEO at the Association of Online Publishers, joins us to talk about the evolving role of premium publishers in a fragmented, AI-driven media landscape.

AI, Identity, and Outcomes: Cutting Through the Noise

Sarah Robertson, Chief Product Officer at Experian UK, joins us to unpack what’s really changing in AI-driven marketing—and what’s just hype.

From Billboards to Full Funnel: The New Role of Digital Out-of-Home

On this episode, we sit down with Barry Frey, President and CEO of DPAA Global, to talk about how digital out-of-home has evolved far beyond its traditional role.

How Creator Sports Network Is Delivering Gen Z Scale Without Cannibalizing Broadcast

Live sports are having a generational identity crisis—and Barrick Prince is building the solution in real time.

From Creator to Commerce: How Bucketsquad Is Building the Next Sports Media Powerhouse

This episode of AW360 Live features Zach Miller, President of Bucketsquad, the creator-led sports entertainment brand built around YouTube megastar Jesser.

From Viral to IRL: How Jack Goldburg Is Turning Food, Sports & Culture into Scalable Experiences

Jack Goldburg breaks down how food, sports, and culture are converging to redefine live experiences and brand engagement.

How Brands Can Separate Signal from Disinformation in the Age of AI, with Sharon Chung, Director of Product Marketing at Resolver

In an era where AI-generated content, bots, and coordinated campaigns are blurring the line between real customer feedback and manufactured noise, simply “listening” is no longer enough.

Janina Lundy, EVP of Marketing & Brand Partnerships, Hartbeat

Janina Lundy, EVP of Marketing & Brand Partnerships at Kevin Hart’s global entertainment company, Heartbeat, explores how humor and culture are redefining branded storytelling.

Andrew Kyrejko, Vice President, Group Director of Strategy, Momentum Worldwide

In this episode of AW360 Live, we sit down with Andrew Kyrejko, Vice President and Group Director of Strategy at Momentum Worldwide, to explore how the agency is redefining experiential marketing through a business-to-human (B2H) lens.

Sara Badler, Chief Advertising Officer North America, The Guardian

In this episode of AW360, Sara Badler, Chief Advertising Officer of The Guardian, joins us to talk about the global publisher’s bold new chapter in the U.S. — from its just-launched “The Whole Picture” brand campaign to its growing programmatic footprint and new revenue streams.