Richard Reeves, CEO at the Association of Online Publishers, joins us to talk about the evolving role of premium publishers in a fragmented, AI-driven media landscape. He shares why trust and quality environments are making a comeback, how publishers are balancing the opportunities and risks of AI, and why supporting premium content isn’t just a moral decision—it’s a smart commercial one for brands looking to drive real impact.
Don’t treat agents as a threat to traffic, but as a new audience worth serving.
Against the more than $750 billion spent on advertising last year, that share was roughly $165 billion that never reached a real customer.
By Heather Taylor Mr. Clean’s appearance has changed significantly over the years since his 1957 debut. He was initially drawn to look like a genie by the creatives at ad […]