Sarah Robertson, Chief Product Officer at Experian UK, joins us to unpack what’s really changing in AI-driven marketing—and what’s just hype. She explains why data quality, identity, and governance are foundational to making AI actually work, and why outcomes—not tools—should guide every decision. We also get into the growing role of real-time intelligence, the importance of keeping a human touch, and how marketers can build practical frameworks to turn AI into measurable impact.
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.
Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.
Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy, joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.