Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture. Discover groundbreaking ideas and soak up the energy of industry’s most dynamic event in our long-running one-on-one interview series, now in its 12th season.
The broader shift underway is not about replacing existing demand sources, but about expanding how publishers think about allocation.
TV won’t develop into the biggest performance channel by importing the old behavioral targeting model into streaming environments, or recreating the bottom-funnel auction dynamics that made other performance channels expensive.
Are you measuring more than ever, but feeling less certain about what the numbers actually prove?