Artificial Intelligence (AI) is rapidly transforming the advertising landscape, offering powerful new tools for targeting, personalisation, and content creation.
In this conversation, we’ll explore why it’s time to put brands back at the center, shifting from a transactional mindset to a long-term approach. And how brand lift measurement allows it in a way that’s holistic, customer-centric, and actionable.
In a crowded content landscape, brands need more than noise – they need stories that resonate. Business Insider is built on the power of trusted, people-first journalism. Through BI Studios, our creative engine, we help brands tap into that same editorial craft to create content that earns attention, builds trust, and drives real impact.
At Advertising Week Europe, December19’s Managing Director David Lucy hosts industry leaders for a frank discussion on digital advertising’s transparency challenge.
Creators have established trust with their audiences. This insightful panel hosted by InterTalent, will feature leading creators who will offer valuable insights on helping brands refine their messaging; share their perspectives on successful brand partnerships; and emphasise the importance of authenticity in marketing. They will also share firsthand experiences of creating content that deeply resonates with their followers and discuss how they’ve leveraged that connection in brand collaborations.
Javier Meza, President & Chief Marketing Officer Europe at The Coca-Cola Company will discuss how Coca-Cola is scaling personalisation at each stage of its marketing process, from segmentation to creation and execution of personalised experiences, to accelerate recruitment.
In an increasingly mindful world, consumers are gravitating toward brands that make a tangible impact and stand for genuine purpose.
easyJet, one of the largest airlines in the world and number one in Europe, recorded annual revenue of nearly 9.3 billion British pounds in 2024, a 14% increase compared to the previous year. Learn how a scientific approach to marketing investment helped to drive this strong business outcome.
Consumers today scroll past ads without a second thought.
Get ready for an insightful and entertaining conversation with Simon Leslie, the dynamic mind behind ReachTV, the largest in-airport TV network.
Sports marketing is more than just sponsorships and logos—it’s about passion, connection, and the power of partnership.
Join Andrea Gellert, VP of the Business Marketing Group at Meta and Ruth Mortimer, Global President of Advertising Week, in a fireside chat on the game-changing impact of creators on business and marketing. Discover the latest trends, cutting-edge strategies, and the powerful role creators play in shaping the future of marketing and advertising.
Samsung isn’t just watching the gaming revolution—it’s shaping it.
As the gaming landscape evolves, shifting player behaviors and preferences are challenging brands to innovate.
Music isn’t just an accessory to content – it’s a launchpad for discovery.
A compelling cast of leading luminaries on where we are; how we got here; and what is next from the rise of streaming, the creator ecosystem, evolving consumer and brand behaviors and how progressive technologies are redefining the landscape and our industry.
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
Discover the power of inclusive marketing!
Gen Z has been unfairly written off, painted as lazy, hard to reach, and not worth the investment.
A comprehensive approach to modern storytelling, Gary focuses on exploiting underpriced attention channels to drive brand and sales growth.
Jilly Cooper’s Rivals has leapt from the page to the screen, bringing its delicious mix of sex, power, and 1980s English society drama to a new generation.
AI and automation are transforming B2B marketing, but in a world of machine-generated content, one question remains: how do brands stay truly authentic?
Ever wondered what it takes to get your story noticed by top industry journalists?
Creative remains the most critical component of effective advertising today.
Join us for a fireside chat with Rawdon Glover, Managing Director of Jaguar, as he shares a behind the scenes look at the reinvention of a great British brand.
The sell side is driving innovation that brings intelligence and decisioning closer to the ad impression, creating new efficiencies and unlocking greater value. This shift doesn’t diminish buy-side influence; it strengthens it. By leveraging AI-driven decisioning, enhanced transparency, and richer data, marketers gain more control over how and where they invest, ensuring a future-proof approach, all while delivering more revenue to working media.
New ways to Search. New ways to engage. Join Google to discover the new consumer behaviours that signal a new generation of marketing, and hear first-hand how Dell are leveraging AI-powered Search to reach their audience.
Join Burger King UK’s CMO Katie Evans they explore the bold and buzzworthy Bundles of Joy campaign.
Paradise lifts the lid on the secrets, surprises and slog to success in a Founders Face Off with Cano Water.
Join us for an insightful session on the top marketing trends that will shape the future.
From chart-topping hits to a triumphant comeback, Jessie J has captivated audiences worldwide with her powerhouse vocals and fearless artistry.
What if every creative choice was a data point waiting to be understood?
Celeste Barber’s hilarious and unapologetically real content has taken the internet and streamers by storm.
Hosted by WeTransfer Advertising, this session explores how brands can build lasting connections by rethinking media planning and measurement.
In a world flooded with content and declining engagement rates, what role does human creativity play in marketing?
Sports fandom is more than just passion for the game – it’s about identity, connection, and shared experiences.
Davina McCall and Paddy McGuinness are two of the UK’s most loved and best known TV personalities, having fronted between them many of the biggest shows in TV entertainment – from The Masked Singer, to Top Gear, Take Me Out, Long Lost Family, Million Pound Drop, Inside the Factory, and many others.
In this immersive session Steven Frayne (best known as Dynamo) will take you on a journey from his humble street magic beginnings to performing on the biggest stages around the world – sharing stories of wonder, culminating in performing some of his signature magic live on this stage for all of you, so come prepared!
As consumer behaviour continues to shift, exciting new opportunities and approaches are emerging in the world of TV advertising.
Everyone knows The Sun as one of the UK’s best known newsbrands, bringing news and entertainment to an audience of millions for over 60 years.
In one of the most electrifying moments in Marvel cinematic history, “On your left” signals the arrival of reinforcements, turning the tide of battle.
As advertisers, publishers, and creators vie for attention on YouTube, they must navigate a mix of user-generated and professionally produced content.
2024 was an exciting year for streaming services, with new players entering the market and new services launched, but we have only scratched the surface of the potential for audiences and advertisers.
The era of broad audience segments is over.
A compelling cast of leading luminaries on where we are; how we got here; and what is next from the rise of streaming, the creator ecosystem, evolving consumer and brand behaviors and how progressive technologies are redefining the landscape and our industry.
Although in-store is fast becoming an essential part of a full funnel marketing campaign. The full capabilities of the channel have yet to be unlocked.
Discover how AI is transforming business growth, innovation, and creativity.
AI has promised to transform advertising, but the AI hype has limits—it isn’t bold, creative or original.
Join James Cornish, SVP of International Sales at Vevo and IAB Chairman, Matt Scheckner for a dynamic discussion on the evolving role of music video streaming in today’s advertising ecosystem.
In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation.
With a challenging macro-environment across the globe, what does it take to become and maintain your position as a global brand leader in today’s market?
Generative AI is transforming the way marketers and creatives work, providing new tools that open up endless possibilities.
Is everything you hear about retail media true?
Exploring how shifting TV viewership patterns are driving the need for new data-driven analytics and measurement to enhance omnichannel efficiency and maximise returns for both the buy and sell side of the industry.
Is everything you hear about retail media true?
In October 2024 Tommy’s, the UK’s leading pregnancy research charity and Mama’s and Papa’s, the Uk’s leading high street nursery brand launched a groundbreaking partnership.
Retail media is rapidly evolving, creating a fragmented and complex landscape for advertisers and retailers.
As media journeys evolve, so do brand-building opportunities. Retail media is emerging as a key player, proving its effectiveness in the wider marketing mix.
Retail Media is the industry’s hot issue, yet close to 80% of purchases are made in-store.
With GDPR, behavioural targeting in programmatic advertising has become more challenging.
With third-party cookies on the verge of extinction and AI-driven search upending audience engagement, the rules of digital advertising are being rewritten in real time.
Commerce has always been at the core of PayPal’s mission, connecting brands and consumers for over 25 years.
The retail media landscape is evolving rapidly, and TripleLift is at the forefront of this transformation.
With UK investment set to top £1 billion in 2025, retail media is quickly changing the face of performance marketing.
In this session, David and Matt will exclusively share the inspiration behind their new hit podcast —talking about coming back together again, their newfound love of podcasting, how comedy and entertainment has evolved, the approach they’ve taken creatively, and what excites them most as they look to the future.
Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a supersize series of conversations with some of our favorites going back to 2004.
Hear from Shawne Merriman, former NFL star and high-profile sports media personality, on how he is leveraging his media influence and exclusive content across platforms to drive viewer engagement and advertiser support to his fast-growing media properties.
This session will offer insights into the strategies that build trust, especially during high-stakes moments like election cycles.
Featuring YouTube creator Jordan Matter (28M subs) and Lauren Benedict, CRO of creator platform Spotter, this session explores how brands can leverage long-form content to build stronger, authentic audience connections and drive greater impact.
What is always number one when it comes to television? Live sports! Join ReachTV’s Lynnwood Bibbens in conversation with Dave Coletti (iSpot), Rodney Williams (Diageo), and Jackie Chang (NFL) as they dig into how live sports is dominating TV and how to engage sports fans, measure viewership, and determine ROI to build value for brands together.
Political ads are often the cornerstone of any campaign, from a local race to the highest office in the U.S.
From adopting addressable to maximizing multiscreen and exploring programmatic, this panel will dive into what’s working, and what is not, to provide actionable insights for advertisers across the board, so everyone can win.
In this session, join Amy Leifer and Vikash Sharma of DIRECTV and Media Cartographer Evan Shapiro as they illustrate how marketers can benefit from leveraging the power of FAST.
In this session, you’ll learn how Argentine Advertising leverages the power of diverse voices and world-class creativity to deliver high-impact, culturally relevant campaigns at a fraction of the cost.
It’s good for your employees, it’s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe.
Haleon celebrated its second birthday in 2024, but its brands carry a legacy spanning over 170 years.
Understanding the unique needs and wants of Gen X Women when it comes to beauty, fashion and lifestyle purchases.
Dive into the research behind e.l.f.’s “So Many Dicks” campaign and learn how diversity in business can drive real results.
Join Advertising Week’s Katie Ingram, in conversation with Lisa Martinez Gilpin, Google’s Director of Global Privacy Partnerships & Go-To-Market, as they discuss the Privacy Sandbox Initiative and how Advertisers must prepare now in order to thrive in the next era of online privacy.
The power of pop culture: it’s not just entertainment; it’s a catalyst for change.
A conversation with three leaders in the Political space about the importance and growth of CTV in the 2024 election cycle.
Catch a glimpse into how voters in the U.S. are being influenced in this election year and how this differs across demographics.
Join our panel of advertising and communications luminaries for a discussion about reaching the pinnacle of your career and being inducted into the American Advertising Federation’s Advertising Hall of Fame and its impact on what comes next.
What do the Head of Digital Comms at The White House, the CMO of Autodesk, Meet Cutes, Hunter Prosper, and your favorite creators have in common?
How the entertainment industry’s relationship with social justice has evolved, what the climate is like today; and understanding the role it plays in making change.
This conversation will provide critical insights for navigating the evolving media landscape.
Strategic merging of branding and talent is driving the intersection of Hollywood and Madison Avenue for some of the world’s most recognizable companies.
The exponential growth and dominance of Latin music globally has been a cultural powerhouse and its just getting started.
As digital advertising budgets shift from traditional media, channels like CTV, digital audio, and gaming are attracting significant investment.
In today’s digital landscape, consumer passion for movies, TV, sports, and music is stronger than ever, but how they engage has evolved.
Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a supersize series of conversations with some of our favorites going back to 2004.
We will look inside the AI via ‘jokes’ that will be delivered live on stage by an actor wearing an AI earpiece.
Sphere is delivering game-changing brand moments to consumers in Las Vegas and around the world.
The discussion will center on Amtrak’s strategy to reposition train travel as a cutting-edge, tech-enabled experience.
‘Privacy’ used to be synonymous with degraded measurement + performance. Now it can be your competitive advantage.
In a marketing landscape that is becoming increasingly overwhelmed by digital noise, face-to-face interactions are standing out as a key to driving real connections and results.
Vevo is the destination for music videos: where culture unfolds, fandoms are formed, and 138M US viewers are captivated every month.
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives.
Join United Airlines, Meta and Dash Hudson as they unveil how United Airlines transformed its social media presence by adopting a creator mindset.
In an age where Gen Z dominates online spaces and culture, creating brand marketing that resonates is both challenging and paramount.
In today’s digital world, creators are more than influencers—they’re community builders, storytellers, and drivers of business growth.
Scott Kramer, VP of Growth at AS Beauty, and Edward Benedito, VP of Growth Marketing at Upside, join AppLovin’s Meagan Martino to discuss how and why brands and apps alike are expanding their media horizons and exploring new channels such as in-app advertising.
As one of the world’s largest quick service restaurant brands, Subway is known for its innovative approach to fun and talent-driven campaigns while meeting consumers in everyday moments.
From Asia to Alaska, Gen Z loves to travel. With an emphasis on experiences over materialism and often lacking brand loyalty, Gen Z focuses on living life on its own terms.
We need to work together to empower access to vital resources and necessary support for all.
Known for standout roles like Terry Jeffords in Brooklyn Nine-Nine, President Camacho in Idiocracy and Hale Caesar in The Expendables, Terry Crews will take to the stage to dive into details surrounding one of his newest ventures — Super Serious, an innovative creative agency — as well as discussing his distinctive fusion of entertainment and advertising across media platforms. Don’t miss it!
What do you do when life hands you lemons? Tay and Taylor from The Squeeze will show you how to make lemonade.
In an era where consumers are more connected and socially conscious than ever before, brands must move beyond surface-level inclusivity to truly resonate on a multi-cultural scale.
Marketers need to demonstrate their value in this chaotic commerce landscape.
Join producer and actress Yara Shahidi, host of SiriusXM’s “The Optimist Project,” and co-founder of 7th Sun Productions, for an insightful conversation on the power of authentic voices and building trust and personal connections with diverse audiences.
It takes more than flashy product features to drive engagement.
Women’s sports is emerging through new heroes and raw honesty from a range of people who are open about the alignment it requires to be a world class athlete.
This session presents the latest thinking on high-impact advertising, at a time when budgets are under considerable pressure.
Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a look back at the past 20 years and a look ahead to what’s next.
It’s an AI-fueled collaboration that’s making waves in consumer tech.
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical.
Advertising has often been regarded as one of the most exciting industries to work in.
At LinkedIn, we want to connect more people to opportunities by empowering them to use LinkedIn to tell their unique stories.
Join experts from Samba TV, On Device and Adalyser in discussion on how the outlook of outcome measurement has matured in recent years.
You know what they say about what happens when you assume…
How can you supercharge your digital marketing strategy with the help of AI in 2024?
Explore the latest tech innovations
Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial.
1% of Chrome cookies have been deprecated, with the rest slated to be removed by the end of 2025.
Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial.
Join us for an insightful fireside chat focusing on the ways in which the gaming industry has mastered immersive storytelling across multiple media touchpoints.
In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg, as a case study in excellence when it comes to brands that have demonstrated adaptability and resilience.
How can greater connectivity unlock value for brands?
Preview and the headline findings from groundbreaking new research.
Join this look into the world of Coca-Cola with this intimate conversation with Coca-Cola Marketing President & Europe CMO Javier Meza.
How contextual creative can be used to amplify brand messaging.
As we enter another incredible summer of sports and entertainment, advertisers are placing significant emphasis on sponsorship.
In a world where consumers are constantly on the move, their emotional journey runs alongside their physical one.
In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.
The economic reality of the past few years has favoured consolidation — one-stop shops are a good solution when resources are tight.
Join DriveTribes’ Dave Murdoch and Richard Hammond as they explore the keys to keeping communities growing through effective storytelling, including how brands can contribute to that.
Join DriveTribes’ Dave Murdoch and Richard Hammond as they explore the keys to keeping communities growing through effective storytelling, including how brands can contribute to that.
Dive into a thought-provoking conversation with Madeline Argy challenging the status quo.
Want to know how journalists decide which stories or byline articles to run and how you should shape a ‘pitch’ to give you a shot at success?
Join renowned activist, model, writer and broadcaster Munroe Bergdorf as she explores the importance of brands being brave and committed with their partnerships.
Dive into the convergence of fashion, music, and culture as Irene Agbontaen, Chioma Nnadi and Grace Ladoja lead a discussion on Africa’s burgeoning influence on the global stage.
Join Emma Newman, CRO EMEA at PubMatic, in a panel discussion at Advertising Week Europe with top marketers exploring advertising in 2024.
With content moving from images to video, horizontal to vertical, in native and social environments — soundtracking is now changing the game for brands whose content strategy is central to their marketing plans.
Delve into the dynamic careers of Wes Nelson and Lemar as they unpack the strategies behind their seamless pivot from the small screen to the music scene.
Delve into the dynamic careers of Wes Nelson and Lemar as they unpack the strategies behind their seamless pivot from the small screen to the music scene.
As part of the retail media boom, stores have been cited as the next major media channel.
Are you a growing startup? Are you keen to scale your business with expert advice?
How are brands using gaming and virtual worlds to build brand loyalty with Gen Z?
Audio storytelling can captivate audiences, build brand identity and drive results at scale.
When can a Brand Funded Entertainment show be classified as a major hit?
Is it more important to be noticed or remembered? Should brands focus on cut-through or staying power?
Find out what nearly one million consumers told us about their social media habits. Don’t miss out on exploring these insights.
Content creators are uniquely positioned to craft authentic narratives for brands that can elevate brand messaging and resonate with their audiences.
Brand funded content on digital platforms is constantly evolving.
This session offers a deep dive into the current market, the explosion of viewer choice and the challenges posed by this next phase of the streaming era.
Entertainment can shape brand equity at scale, on a global level.
Join Jamie Laing and Sophie Habboo as they share how to create engaging entertainment podcasts tailored to Millennial listeners.
Today, traditional ads are easier than ever to escape, but advertising itself isn’t going away.
How do partners balance brand integration and alignment while staying on the right side of the OFCOM and maintaining editorial integrity with media owners?
With the TV commissioning landscape changing, broadcasters are increasingly turning to advertisers to fund original, editorially led content. What content are they looking for in 2024?
What do we consider quality content today and, more importantly, how do we create advertising strategies to support and benefit a cleaner ecosystem in the future?
The Creativity and Art of Transcreation and Its Importance to Clients and Their Campaigns
Join us for an exclusive interview with Adaora Oramah, founder of AMAKA Studio, unveiling the groundbreaking Creator Growth Framework revolutionizing creator marketing.
More than 50% of people say they have experienced cyberbullying, with 36% also saying they’ve been victims of trolling, according to a 2022 UK study into online behaviour.
With more than three billion gamers worldwide, gaming isn’t just the future of sports and entertainment – it’s the now.
When asked what the word “museum” meant to them, 40% of children replied “boring”.
Few brands manage to stay meaningful and relevant in the purpose space. Corona is one of those brands.
Even in today’s fast-paced digital advertising world, creativity remains the main driver of campaign success.
Welcome to the Always-On Creator Revolution. Hosted by tech-powered influencer agency Kyra, our Co-Founder and CEO, Devran Amaratunga Karaca, sits down alongside an esteemed panel of brand leaders to get down to business.
Join Lucy Marchington, Financial Times’ Commercial Performance & Technology Director, as she covers the necessity & power of bespoke marketing strategies.
Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide.
Spotify is always in tune with what their users love now, and what they’re going to love next. It’s that understanding and engagement that makes Spotify essential to fans, and brands too. Spotify Advertising is now evolving to offer more automated opportunities that make it easier and more efficient for advertisers to reach highly engaged audiences and measure impact. Spotify will unwrap this strategy, and discuss the trends bringing together artists, fans, and brands today.
The most successful British boyband of all time, Take That, joins us to share more on storytelling across albums, arenas, film and fan experiences.
Join LinkedIn’s Tom Pepper (Senior Sales Director, EMEA & LATAM) will host a customer panel focused on B2B buying committees for SaaS, payments and banking, and management consulting.
In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.
This learning path is designed to help you learn directly from the people currently working in the AI and automation industry.
This learning path is designed to help you learn directly from the people currently working in the AI and automation industry.
This learning path is designed to help you learn directly from the people currently working in the AI and automation industry.
Watch Danielle Dardashti, Founder of .dash Branded Content giving an AWLearn Masterclass on reaching business goals through the science, art and craft of strategic storytelling.
Felix Salmon talks about how the business landscape has changed for good and why embracing a new, unpredictable and often volatile world can be good for business.
Brandon B, the UK’s biggest viral content creator, shares his advice on building relationships between brands and creator communities and how it can lead to business growth…when done right!
Google’s Managing Director for the UK and Ireland, Debbie Weinstein, talks AI for marketers including top tips on harnessing the power of AI in your marketing activity today.
