Retail media networks are maturing from single-channel advertising solutions to comprehensive marketing platforms, fundamentally transforming how brands connect with consumers. This session will explore how first-party retail data is redefining modern advertising, enabling brands to drive growth both on retail platforms and across the broader digital ecosystem, the critical role of measurement and incrementality in proving business impact, and why omnichannel strategies are no longer optional – but essential.
Beyond the Cart: Retail Media Goes Omnichannel
