What does it take to change the perception of an entire state?
Rick Milenthal and David Grzelack sit down with Ryan Squire, VP of Marketing and Communications at JobsOhio to learn the back story on why CNBC just named Ohio the best state in the country for business – rising from number 31– just a decade ago.
Ryan shares the remarkable story behind JobsOhio’s privately funded economic development model, the strategy driving Ohio’s resurgence in manufacturing, aerospace, semiconductors and life sciences, and why marketing plays a critical role in decisions that can take companies years to make.
The conversation also goes inside the thinking behind the bold “Your Move” campaign and the power of putting people, rather than the state itself, at the center of the story. From talent attraction and community to affordability, innovation and the return of American manufacturing, Ryan explains why the stories we tell about places can ultimately help shape their future.
