How Brands Leverage DOOH and In-Store Retail Media
Retail Media is the industry’s hot issue, yet close to 80% of purchases are made in-store. This DPAA session looks at how brands use in-store and near store digital out of home media to influence purchase decisions. In addition to the panel discussion, DPAA will share relevant data on retail media from its Omnichannel Decision Makers study in the UK.
You May Also Like
Performance Audio Is Becoming a Global Conversation
One of the most interesting things about working across global advertising markets is seeing similar consumer behaviors take shape in very different places. Digital audio is one of the clearest examples. Across Europe, the U.S., Australia and other mature advertising markets, streaming music and podcasts have become part of everyday life, accompanying commutes, workouts, workdays, shopping trips and time at home.
The Marketing Dashboard Is Entering Its AI Phase
To paraphrase an oft-used quote: “Reports on the death of dashboards have been greatly exaggerated.”
Raising Money-Smart Kids: Mom of Two Liz Teich on Saving, Giving and Building a Following of Nearly 600K
Liz Teich she shares how she’s teaching her kids about money, using piggy banks and charity boxes to introduce saving and giving from an early age.
