Tag: Retail

Dynamic pricing feels problematic when it loses its logic in the eyes of the customer.

As consumer expectations continue to rise, RCS elevates the entire mobile messaging experience, making it more visual, trusted, interactive, branded and frictionless.

A parent sits down to write the back-to-school shopping list, and the first word is backpack. But that word did not arrive that morning. It came from a conversation in the car three weeks earlier, when the child said last year’s bag felt childish. By the time it reaches the page, the decision behind it has already been made, by…

The next era will be built on delivering connected customer experiences. It’s time to break down historical silos and champion integration.

Independent and regional retailers drive the majority of off-premise transactions in this country. So why are they still treated as a secondary channel?

As advertisers search for more effective, accountable, and attention-rich media environments, supermarkets deserve to be recognised not as a secondary retail touchpoint, but as a core part of modern media planning.

The companies outperforming in retail media aren’t usually the ones with dramatically different tools.

Consumer behavior is too ingrained, and the broader commerce ecosystem too entrenched, for any single platform to fully contain the journey.

By Giulia Mazzei, Influencer Marketing Director, Greenpark Brands have long treated search as a technical discipline. A game of algorithms rather than emotion, with the focus firmly on keywords and backlinks. But with LLMs like ChatGPT and Gemini transforming how consumers discover information, search is becoming less about ranked links and more about synthesised answers. Influencers generate the kind of…

Those who cannot move beyond calendar-based marketing are actively losing relevance.

Durable media businesses own the customer relationship, shape the advertiser relationship, and maintain control over the environments where monetization happens.

Retailers should have a goal enabling brands to reach high-intent shoppers at the precise moment of purchase decision, with measurable, closed-loop attribution tied directly to POS sales data, something few digital channels can replicate. 

An uneven focus on owned inventory means retailers are failing to maximise opportunities or accommodate the true nature of multi-media buying.

As marketing strategies are constantly changing, brands should be focused on talking to their customers in a more personalized and meaningful way after their order.

With the right strategy, Mother’s Day becomes more than a seasonal promotion — it becomes a moment to deepen engagement, increase conversions, and position your brand as part of your customers’ most meaningful celebrations.

The future of marketing isn’t something that will arrive—it’s being built right now, and it requires partnership.

Commerce media spent its first decade inside walled gardens. The next decade will be defined by what happens now that it’s free.

Retail media’s next chapter will be shaped by whoever succeeds in making the broader retail landscape work as a system rather than a collection of silos.