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From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.
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Winning the Human and the Algorithm, Featuring Laura Sammartino, SVP of Horizon Futures
As AI agents begin playing a bigger role in how consumers discover, compare, and ultimately choose products, retail marketers face a fundamental shift: the customer may no longer be the only audience they need to win.
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Your Advertiser Has a Question. You Have a Study.
Retail media taught buyers to expect an answer to the thing they actually asked. Most sellers can still only offer a subscription.
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Beyond the AI Hype: How Agents Are Actually Changing Commerce, with Ross Caveille
Agentic commerce may be one of the industry’s favorite new buzzwords, but beneath the hype is a much more practical transformation already taking place across retail media and e-commerce.
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Agentic Commerce Is Getting Real. The Smart Money Is on the Boring Stuff
Agentic commerce has reached the inevitable stage where almost everything involving artificial intelligence risks being described as agentic. Beneath the hype, however, sits a genuine shift in how brands can manage the growing complexity of commerce, media and customer data.
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Why Static Audience Segments Break Down at Christmas
By James Sexton-Barrow, Head of Strategy and Planning at Mobsta Christmas remains one of the biggest moments in the retail calendar, but the way consumers shop for it is becoming harder to read. The assumption that a Christmas shopper can be understood through a stable audience segment becomes less useful when the same person can behave very differently across the…
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What AI Will Really Change About Shopping, with Justin Sparks of Teads
In this episode of Retail Media Unboxed, we sit down with Justin Sparks, GM of Retail and Commerce Media at Teads, to separate the practical applications of AI in commerce from the hype.
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How Retail Marketers Can Score Straight A’s in the Back-to-School Season
From fashion to sports equipment, technology and more, back-to-school is a big shopping moment for retailers across multiple sectors. With the school shopping season starting earlier than ever, and with increased year-over-year growth anticipated, marketers who do their homework now will receive high marks in Q3 sales.
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3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change
With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead.
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Meet the New Consumer: Calculated, Skeptical, and Resilient
To survive 2026 and beyond, the smart move is to pick a side of the spectrum and own it: brands must either be undeniably the best on price, or make their premium worth it through either performance or experience.
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Retail Media Has Been Measuring the Wrong Things. Hear From Inmar Intelligence’s Leah Logan
In this episode of Retail Media Unboxed, Leah Logan, VP of Retail Media Transformation at Inmar Intelligence, explains why traditional attribution models fail to capture much of today’s consumer journey, particularly as creators become a larger influence on discovery and purchase decisions.
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Fair Game or Fixed Odds? Why Dynamic Pricing Could Break Brand Trust
Dynamic pricing feels problematic when it loses its logic in the eyes of the customer.
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RCS levels-up the mobile messaging customer experience. Here’s how to use it.
As consumer expectations continue to rise, RCS elevates the entire mobile messaging experience, making it more visual, trusted, interactive, branded and frictionless.
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Back-to-School 2026: The List Is Written in July, Not August
A parent sits down to write the back-to-school shopping list, and the first word is backpack. But that word did not arrive that morning. It came from a conversation in the car three weeks earlier, when the child said last year’s bag felt childish. By the time it reaches the page, the decision behind it has already been made, by…
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A Giant Leap Forward? Why Retail Media’s Next Era Depends on Orchestration
The next era will be built on delivering connected customer experiences. It’s time to break down historical silos and champion integration.
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The Engine of BevAlc Has Always Been Local. The Industry Is Just Starting to Notice.
Independent and regional retailers drive the majority of off-premise transactions in this country. So why are they still treated as a secondary channel?
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Why Supermarkets Deserve a Bigger Role in Media Planning
As advertisers search for more effective, accountable, and attention-rich media environments, supermarkets deserve to be recognised not as a secondary retail touchpoint, but as a core part of modern media planning.
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Retail Media Got Easier to Buy. But Harder to Run.
The companies outperforming in retail media aren’t usually the ones with dramatically different tools.
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The TikTok Shop Halo Effect
Consumer behavior is too ingrained, and the broader commerce ecosystem too entrenched, for any single platform to fully contain the journey.
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Why Influencer Marketing Is the Missing Piece of the Search Puzzle
By Giulia Mazzei, Influencer Marketing Director, Greenpark Brands have long treated search as a technical discipline. A game of algorithms rather than emotion, with the focus firmly on keywords and backlinks. But with LLMs like ChatGPT and Gemini transforming how consumers discover information, search is becoming less about ranked links and more about synthesised answers. Influencers generate the kind of…
