Tag: Retail

Those who cannot move beyond calendar-based marketing are actively losing relevance.

Durable media businesses own the customer relationship, shape the advertiser relationship, and maintain control over the environments where monetization happens.

Retailers should have a goal enabling brands to reach high-intent shoppers at the precise moment of purchase decision, with measurable, closed-loop attribution tied directly to POS sales data, something few digital channels can replicate. 

An uneven focus on owned inventory means retailers are failing to maximise opportunities or accommodate the true nature of multi-media buying.

As marketing strategies are constantly changing, brands should be focused on talking to their customers in a more personalized and meaningful way after their order.

With the right strategy, Mother’s Day becomes more than a seasonal promotion — it becomes a moment to deepen engagement, increase conversions, and position your brand as part of your customers’ most meaningful celebrations.

The future of marketing isn’t something that will arrive—it’s being built right now, and it requires partnership.

Commerce media spent its first decade inside walled gardens. The next decade will be defined by what happens now that it’s free.

Retail media’s next chapter will be shaped by whoever succeeds in making the broader retail landscape work as a system rather than a collection of silos.

If Valentine’s Day hasn’t been a high priority in the past, now is the time to explore how you can create meaningful consumer connections in February that will last year-round.

Retailers and media buyers want to influence the same moments, but still operate on different datasets, measurement models and incentives. The technology already exists to unify them.

In a world where attention is ever scarcer and AI is reshaping discovery, trust is the key.  

Here’s the uncomfortable truth: Every product search that starts inside an AI assistant is one less opportunity for a publisher or creator to influence the shopper.

Economic cycles aren’t new and many brands have successfully navigated a path through. Those that do have asked and answered the following questions.

Black Friday isn’t just a day for customers to grab the best deals – for businesses, it’s an exercise in testing their systems and proving that they can handle anything that comes their way.