Tag: Retail

With the right strategy, Mother’s Day becomes more than a seasonal promotion — it becomes a moment to deepen engagement, increase conversions, and position your brand as part of your customers’ most meaningful celebrations.

The future of marketing isn’t something that will arrive—it’s being built right now, and it requires partnership.

Commerce media spent its first decade inside walled gardens. The next decade will be defined by what happens now that it’s free.

Retail media’s next chapter will be shaped by whoever succeeds in making the broader retail landscape work as a system rather than a collection of silos.

If Valentine’s Day hasn’t been a high priority in the past, now is the time to explore how you can create meaningful consumer connections in February that will last year-round.

Retailers and media buyers want to influence the same moments, but still operate on different datasets, measurement models and incentives. The technology already exists to unify them.

In a world where attention is ever scarcer and AI is reshaping discovery, trust is the key.  

Here’s the uncomfortable truth: Every product search that starts inside an AI assistant is one less opportunity for a publisher or creator to influence the shopper.

Economic cycles aren’t new and many brands have successfully navigated a path through. Those that do have asked and answered the following questions.

Black Friday isn’t just a day for customers to grab the best deals – for businesses, it’s an exercise in testing their systems and proving that they can handle anything that comes their way.

Retailers have a chance to turn the pet aisle into something immersive, blending data-led understanding with creativity.

Before selecting or evaluating an AI partner, ensure they understand retail’s unique physics by asking these critical questions.

By Romulus Stoian, Regional Director Strategic Partnerships at VIOOH Picture this: it’s Black Friday, 9:32 a.m., and you’re elbow-deep in a crowd of bargain hunters moving with the aggression of a football scrimmage. Every shelf is stocked, queues snake down every aisle, and shoppers are primed to buy. No doubt you have secured advertising around the store entrances and above…

By strategically leveraging their e-commerce platforms, big box retailers can win the holiday season – and power growth throughout the year.

It’s important we remember the store isn’t just the finish line. It’s still a touchpoint where influence is still up for grabs. Gen Z won’t be won over by clutter or noise, but with unified, consistent experiences.

By making sure your tech stack is aligned to support and execute on their visions, marketers will be best positioned to win in 2026 and beyond.