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AI Is Reshaping Holiday Shopping – Only Brands Who Adapt Will Survive
By Peter Wilmot, chief product officer at Shopsense AI For years, holiday shopping has been shaped by familiar habits: Google search, retailer websites, gift guides, email blasts, and the occasional TV spot that nudges a shopper into action. Now, that playbook is undergoing its most dramatic shift in more than a decade. AI search and the rise of agent-driven shopping…
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How AI Will Power Retail Operations and Customer Service This Black Friday
Black Friday isn’t just a day for customers to grab the best deals – for businesses, it’s an exercise in testing their systems and proving that they can handle anything that comes their way.
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Pet Care’s Next Chapter Begins in the Aisle
Retailers have a chance to turn the pet aisle into something immersive, blending data-led understanding with creativity.
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Different Game, Different Physics: Why Retail Media Needs Its Own AI Strategy
Before selecting or evaluating an AI partner, ensure they understand retail’s unique physics by asking these critical questions.
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Certainty Sells: The Rise of Programmatic Guaranteed in Retail Media Networks
By Romulus Stoian, Regional Director Strategic Partnerships at VIOOH Picture this: it’s Black Friday, 9:32 a.m., and you’re elbow-deep in a crowd of bargain hunters moving with the aggression of a football scrimmage. Every shelf is stocked, queues snake down every aisle, and shoppers are primed to buy. No doubt you have secured advertising around the store entrances and above…
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How Big Box Retailers Can Power E-Commerce Growth
By strategically leveraging their e-commerce platforms, big box retailers can win the holiday season – and power growth throughout the year.
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Gen Z Shopping Behaviors Prove that In-Store Still Matters
It’s important we remember the store isn’t just the finish line. It’s still a touchpoint where influence is still up for grabs. Gen Z won’t be won over by clutter or noise, but with unified, consistent experiences.
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4 Factors to Avoid Retail Marketing Tech-Stack Bottleneck in 2026
By making sure your tech stack is aligned to support and execute on their visions, marketers will be best positioned to win in 2026 and beyond.
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Precision at Scale: Unlocking the Future of Customer Connection
At Advertising Week New York, MasterCard announced the launch of its new Commerce Media Network, positioning the company at the forefront of a rapidly evolving marketing landscape where commerce, data, and digital media converge.
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All Commerce Media: Cross-Vertical Insights and Playbooks for Growth
Nicholas Ward, the President of Koddi, spoke with Nikhil Lai, Senior Analyst at Forrester, about their recent work on running commerce media surveys.
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If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts
Christi Geary, Head of AMP Agency (Advantage Marketing Partners), led a fast-paced discussion on thriving in today’s shoppable world—where brand love meets buyer behavior.
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The Future of Retail Growth: How Unified Measurement Powers Profitability
Learn how Unified Marketing Measurement is transforming the future of retail growth in a privacy-first world.
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From Loyalty to Retail Media: How Loblaw Is Reimagining the Store
Whether you’re building a network from scratch or scaling an existing program, you’ll gain practical insights into strategy, monetization, measurement, and operations.
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Beyond the Cart: Retail Media Goes Omnichannel
Retail media networks are maturing from single-channel advertising solutions to comprehensive marketing platforms, fundamentally transforming how brands connect with consumers.
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All Commerce Media: Cross-Vertical Insights and Playbooks for Growth
Commerce media is at a tipping point.
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From Campaigns to Partnerships: How Commerce Media Powers Strategic Growth
Commerce media is shifting from a tactical channel to a foundation for long-term growth.
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Beyond the Hype: What Actually Works in In-Store Retail Media
In-store retail media’s scale is here, and by this time next year, every major grocery retailer will have in-store retail media networks live or on their roadmap.
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The Retail Media Revolution: Driving Outcomes Beyond the Cart
Previous year’s VAB panels on Retail Media were top sessions at AWNewYork.
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The New Map of Commerce Media
Every customer journey creates a media moment.
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If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts
Today’s path to purchase isn’t a funnel, it’s a remix.
