Tag: Retail

By realizing that “nothing else matters” besides new customer acquisition, identifying your ideal customer profile, and deploying proven tactics to acquire more such customers, retailers can ensure their brand’s success, now and in the future. 

By moving beyond brand building messaging, retail media networks need to cultivate meaningful relationships with consumers, understanding their individual preferences and needs to deliver tailored content and offers.

If marketers are going to consistently see less traffic from Google, then ensuring more of their existing traffic converts is paramount – especially as relying on paid traffic is inherently inflationary and difficult to predict.

The 50+ population isn’t just weathering economic anxiety — they’re thriving in it.

The integration of shopping into discovery-driven environments is making the path to purchase more intuitive, entertaining, and, ultimately, more effective.

For retailers, understanding the vast capabilities of in-store display screens, as well as the unique data sets available within the store, should enable them to offer brands much more.

Ultimately, data should empower decision-making, not complicate it. Marketers don’t need more numbers; they need the right intelligence and the right timelines.

The current economic uncertainty presents brave brands with a golden opportunity to stand out from the crowd.

Consumers are looking for brands to help them reduce negative consumption behaviours and guide experiences to make sustainable living easier.

We sat down with the Maestro, for a few questions about him and an industry in desperate need of change, if it wants to survive and serve global fans, the broader community and the planet.

Whether at spring time or at any time throughout the year, it is important for marketers and their legal and compliance colleagues to plan regular check-ins to review and refresh their mobile marketing program compliance, ensuring this powerful marketing tool is set up for success.

Brands that integrate privacy by design today will future-proof their products and create stronger, more trusting relationships with the consumers they serve.

The great data reset is here. The only question is: Will advertisers fight it, or will they rethink their approach and establish privacy as the foundation for sustainable growth?

For small and medium-sized businesses ready to grow smarter, retail media isn’t just an option—it’s an opportunity.

This case study explores how KPM has redefined media effectiveness for CPG advertisers and why it continues to be one of the most influential players in the retail media landscape.

What exactly is retail media? How do these networks function? And why are brands investing so heavily in them?

Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.

In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.