Tag: Retail

The post-pandemic years have seen consumer expectations soar. They demand speed, convenience, and a seamless experience across every device and platform.

While Walmart’s announcement wasn’t the unlock it might seem, it does spotlight the challenges of an emerging space. And the urgency—and volatility—shaping the retail media landscape today.

The outcomes era is about more than retail media inventory or a prioritization of bottom-of-the-funnel performance.

Branded experiences are no longer just “nice to have” — they’re essential for building relevance and loyalty in a saturated market.

We asked loyalty and customer experience experts for their thoughts on how brands can design their loyalty schemes to stand out and maximize the chance of a return on investment. 

The rules of influencer marketing are being rewritten this year.

By realizing that “nothing else matters” besides new customer acquisition, identifying your ideal customer profile, and deploying proven tactics to acquire more such customers, retailers can ensure their brand’s success, now and in the future. 

By moving beyond brand building messaging, retail media networks need to cultivate meaningful relationships with consumers, understanding their individual preferences and needs to deliver tailored content and offers.

If marketers are going to consistently see less traffic from Google, then ensuring more of their existing traffic converts is paramount – especially as relying on paid traffic is inherently inflationary and difficult to predict.

The 50+ population isn’t just weathering economic anxiety — they’re thriving in it.

The integration of shopping into discovery-driven environments is making the path to purchase more intuitive, entertaining, and, ultimately, more effective.

For retailers, understanding the vast capabilities of in-store display screens, as well as the unique data sets available within the store, should enable them to offer brands much more.

Ultimately, data should empower decision-making, not complicate it. Marketers don’t need more numbers; they need the right intelligence and the right timelines.

The current economic uncertainty presents brave brands with a golden opportunity to stand out from the crowd.

Consumers are looking for brands to help them reduce negative consumption behaviours and guide experiences to make sustainable living easier.

We sat down with the Maestro, for a few questions about him and an industry in desperate need of change, if it wants to survive and serve global fans, the broader community and the planet.

Whether at spring time or at any time throughout the year, it is important for marketers and their legal and compliance colleagues to plan regular check-ins to review and refresh their mobile marketing program compliance, ensuring this powerful marketing tool is set up for success.

Brands that integrate privacy by design today will future-proof their products and create stronger, more trusting relationships with the consumers they serve.

The great data reset is here. The only question is: Will advertisers fight it, or will they rethink their approach and establish privacy as the foundation for sustainable growth?

For small and medium-sized businesses ready to grow smarter, retail media isn’t just an option—it’s an opportunity.