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Case Study: Kroger Precision Marketing – Proving the Power of Retail Media at Scale
This case study explores how KPM has redefined media effectiveness for CPG advertisers and why it continues to be one of the most influential players in the retail media landscape.
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Retail Media 101: What It Is, How It Works, and Why It Matters
What exactly is retail media? How do these networks function? And why are brands investing so heavily in them?
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Brand Innovation at the Crossroads of Culture and Technology
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
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Retail Media: Every Little Touchpoint Helps in Building Brands
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
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In-Store Retail Media: Selling More in Store
Although in-store is fast becoming an essential part of a full funnel marketing campaign. The full capabilities of the channel have yet to be unlocked.
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Retail Media’s Next Move: How Wolt Ads, Mars & AppsFlyer Are Optimising ROAS
Is everything you hear about retail media true?
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Facing the Uncomfortable Conversations in Retail: Tommy’s and Mamas and Papas in Partnership
In October 2024 Tommy’s, the UK’s leading pregnancy research charity and Mama’s and Papa’s, the Uk’s leading high street nursery brand launched a groundbreaking partnership.
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Decoding the Future: Technology, Fragmentation & the Women Shaping Retail Media
Retail media is rapidly evolving, creating a fragmented and complex landscape for advertisers and retailers.
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Retail Media: Every Little Touchpoint Helps in Building Brands
As media journeys evolve, so do brand-building opportunities. Retail media is emerging as a key player, proving its effectiveness in the wider marketing mix.
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How Brands Leverage DOOH and In-Store Retail Media
Retail Media is the industry’s hot issue, yet close to 80% of purchases are made in-store.
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Commerce media – the smartest way to connect with consumers?
Commerce has always been at the core of PayPal’s mission, connecting brands and consumers for over 25 years.
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Retail Media 2.0: How Creative Technology is Driving Engagement and Performance
The retail media landscape is evolving rapidly, and TripleLift is at the forefront of this transformation.
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Simplicity Sells: How Luxury Brands Can Win With Retail Media
With UK investment set to top £1 billion in 2025, retail media is quickly changing the face of performance marketing.
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3 Ways Brands Can Connect with 2025’s Astute Consumer
The challenges facing brands and retailers also represent great opportunities to level-up their game with strategies that will make 2025 their best year yet.
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Modernizing the Marketing Engine: Overcoming Legacy Infrastructure Challenges for Growth
Agencies that address legacy system bottlenecks, embrace collaborative strategies, and leverage cutting-edge technologies will thrive in the future of marketing. It’s time to build a resilient, agile, and data-powered agency.
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How Marketers Can Do Retail Media Right in 2025
From our own experience and through exploration with our agency and brand partners, here’s our recommended approach to navigate these murky waters.
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How Brands Can Charm Their Way to Valentine’s Day
In order to compete in an increasingly competitive landscape, brands must craft media campaigns with timely, targeted and tailored ad messages that align with the topics, communities, and emotions that truly matter, building relationships that last longer than a Valentine’s Day crush.
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Let’s Say It: 2025 Will Be the Year of In-Store Retail Media
2025 will be the year of in-store retail media, but this opportunity won’t just fall into retailers’ laps. Now is the time to be laying the foundation for retail media’s next biggest opportunity.
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Retail Media: Why Advertisers Need to Address How Different Teams Collaborate to Ensure Success
Retail media is a fast-moving environment that requires advertisers to adapt as the market evolves if they are to achieve hoped-for outcomes.
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Media Networks: How Innovative Tech Can Help Optimise Returns For Platforms and Brands
While media networks – whether RMNs or in an adjacent sector – are part of the puzzle for brands to figure out, they need to develop a more holistic approach to how they drive conversions across all channels.
