Facing the Uncomfortable Conversations in Retail: Tommy’s and Mamas and Papas in Partnership
In October 2024 Tommy’s, the UK’s leading pregnancy research charity and Mama’s and Papa’s, the Uk’s leading high street nursery brand launched a groundbreaking partnership.
In a partnership designed to increase awareness of the many different paths to parenthood and provide hope and support for every pregnancy journey Mamas & Papas Customer Care team have been trained by Tommy’s experts to provide expert pregnancy information to people when they need it most.
Join Clare Rayner, Marketing Director Mamas and Papas, Sarah House, Senior Head of corporate partnerships, Tommy’s and Mylene Klass, MBE, as they discuss the importance of the partnership in creating a louder voice, supporting Tommy’s in driving through vital government policy changes to make pregnancy and birth safe for all.
You May Also Like
Big Spirits Brands Make Smaller Ones Invisible to Customers. And Creativity Alone Won’t Help
The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.
Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
When Ad Blocking Becomes a Measurement Problem
Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.
