Retail Media’s Next Move: How Wolt Ads, Mars & AppsFlyer Are Optimising ROAS
Is everything you hear about retail media true? In this interactive session, our moderator will present common myths, while Mars confirms or debunks them based on their experience with Wolt and other RMNs. Wolt and AppsFlyer will add industry insights, tackling key trends and challenges. From measurement to innovation, we’ll separate fact from fiction and explore the realities shaping retail media’s future.
Retail media is evolving rapidly, but how much of what we hear is fact vs. fiction? In this engaging session, our moderator will present common myths and buzzworthy statements shaping the industry today. Mars will put these myths to the test, sharing their firsthand experience with Wolt and other retail media networks (RMNs). Wolt and AppsFlyer will provide additional insights, highlighting key industry trends and solutions.
Expect thought-provoking discussions on topics like measurement—Is it truly a commodity? Mars will reveal their reality, while Wolt and AppsFlyer dive into the complexities and innovations driving the future of retail media.
You May Also Like
Gen Z Doesn’t Need to Hear from You
Reach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.
3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change
With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead.
The New Health Stack Featuring Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing
We are joined by Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing, to explore how the modern “Chief Household Officer” is reshaping healthcare marketing. We talk about earning trust instead of demanding attention, why education is becoming the foundation of great healthcare brands, and how the shift toward proactive wellness is changing the way people think about their own health. It’s a conversation about where healthcare, marketing, and wellbeing are headed next.
