Television is experiencing its biggest revolution since the arrival of colour. Welcome to the digital frontier, where the lines between traditional and streaming TV are blurring, reshaping not just how we watch, but how advertisers connect with audiences. Emma Newman, CRO at PubMatic, will be joined by industry leaders Alex Wright, Programmatic and Data Leader at Channel 4 and Chris Keenan, Managing Partner, Global Solution Design & Development at GroupM to explore the seismic shifts in viewer behaviour across platforms.
Tuning into Tomorrow: TV’s Evolution
