Music isn’t just an accessory to content – it’s a launchpad for discovery.
Tag: AWEurope 2025 Sessions
In this session, we will walk you through our process from initial skepticism to full-scale adoption of YouTube Ads
Listen in on a conversation with Currys, winners of this year’s Channel 4 ‘Diversity in Advertising Award’, to get an inside look at the process of creating an ad that’s accessible to all. Still in the production process, hear about how the brief came to life, the little things that are making a big difference, the challenges and the learnings we can all put into action.
Step into the arena and uncover the secrets behind the BBC’s successful bring-back of Gladiators.
Join us for an executive interview with James Morris, Global Chief Production Officer at Publicis Production
Join us for an engaging panel hosted by Connect Management, the UK’s largest influencer agency.
Staying relevant is no small feat—especially for globally recognized and beloved brands. How do legacy brands evolve while staying true to their roots? How do they engage new audiences without alienating loyal customers. How do storied brands like Nokia, Channel 4 and HSBC transform?
Join Soho House, CEO Andrew Carnie, as he sits down with broadcaster Edith Bowman, for an exclusive discussion on community, membership, and brand loyalty.
The first quarter of this century has been filled with rapid change touching everything from tech advances to popular professions
Take a behind-the-scenes look at KFC’s “Believe in Chicken” campaign with CMO Monica Silic and ECD at Mother London, Martin Rose.
Hear from Rosie Hanley, Brand Director at John Lewis and Pan-Partnership on how the beloved British retailer has adapted its brand to stay relevant and trusted by millions.
With hit shows such as The Rest Is History, The Rest Is Politics, and The Rest Is Football, Goalhanger has transformed storytelling
When everything is available, what’s truly valuable?
Genuine, culture-led collaborations have played a key role in Fable & Mane’s growth, driving both impact and brand evolution.
In a world dominated by streaming giants and limitless content choices, how does a Public Service Broadcaster like Channel 4 stand out and stay relevant?
Keeping people engaged with long-form content is harder than ever.
Television is experiencing its biggest revolution since the arrival of colour.
This insightful conversation will cover a range of critical topics
How do you take a brand proposition and turn it into an award-winning movement? British Airways and MG OMD invite you to step inside the creative and media partnership that brought “A British Original” to life.
The new luxury consumer is not just looking to buy – they’re looking to belong.
In conversation with Antony Llewellyn-Harris, Executive Creative Director at We Create Popular, The SpudBros break down how they transformed a family-run potato tram into one of the UK’s fastest-growing food brands through the power of social media.
In a world where most banks sound like they were written by robots for robots, Monzo is turning banking into a brand that feels.
Artificial Intelligence (AI) is rapidly transforming the advertising landscape, offering powerful new tools for targeting, personalisation, and content creation.
In this conversation, we’ll explore why it’s time to put brands back at the center, shifting from a transactional mindset to a long-term approach. And how brand lift measurement allows it in a way that’s holistic, customer-centric, and actionable.
In a crowded content landscape, brands need more than noise – they need stories that resonate. Business Insider is built on the power of trusted, people-first journalism. Through BI Studios, our creative engine, we help brands tap into that same editorial craft to create content that earns attention, builds trust, and drives real impact.
At Advertising Week Europe, December19’s Managing Director David Lucy hosts industry leaders for a frank discussion on digital advertising’s transparency challenge.
Creators have established trust with their audiences. This insightful panel hosted by InterTalent, will feature leading creators who will offer valuable insights on helping brands refine their messaging; share their perspectives on successful brand partnerships; and emphasise the importance of authenticity in marketing. They will also share firsthand experiences of creating content that deeply resonates with their followers and discuss how they’ve leveraged that connection in brand collaborations.
Javier Meza, President & Chief Marketing Officer Europe at The Coca-Cola Company will discuss how Coca-Cola is scaling personalisation at each stage of its marketing process, from segmentation to creation and execution of personalised experiences, to accelerate recruitment.
In an increasingly mindful world, consumers are gravitating toward brands that make a tangible impact and stand for genuine purpose.
easyJet, one of the largest airlines in the world and number one in Europe, recorded annual revenue of nearly 9.3 billion British pounds in 2024, a 14% increase compared to the previous year. Learn how a scientific approach to marketing investment helped to drive this strong business outcome.
Consumers today scroll past ads without a second thought.
Get ready for an insightful and entertaining conversation with Simon Leslie, the dynamic mind behind ReachTV, the largest in-airport TV network.
Sports marketing is more than just sponsorships and logos—it’s about passion, connection, and the power of partnership.
Join Andrea Gellert, VP of the Business Marketing Group at Meta and Ruth Mortimer, Global President of Advertising Week, in a fireside chat on the game-changing impact of creators on business and marketing. Discover the latest trends, cutting-edge strategies, and the powerful role creators play in shaping the future of marketing and advertising.
Samsung isn’t just watching the gaming revolution—it’s shaping it.
As the gaming landscape evolves, shifting player behaviors and preferences are challenging brands to innovate.
Music isn’t just an accessory to content – it’s a launchpad for discovery.
A compelling cast of leading luminaries on where we are; how we got here; and what is next from the rise of streaming, the creator ecosystem, evolving consumer and brand behaviors and how progressive technologies are redefining the landscape and our industry.
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
Discover the power of inclusive marketing!
Gen Z has been unfairly written off, painted as lazy, hard to reach, and not worth the investment.
A comprehensive approach to modern storytelling, Gary focuses on exploiting underpriced attention channels to drive brand and sales growth.
Jilly Cooper’s Rivals has leapt from the page to the screen, bringing its delicious mix of sex, power, and 1980s English society drama to a new generation.
AI and automation are transforming B2B marketing, but in a world of machine-generated content, one question remains: how do brands stay truly authentic?
Ever wondered what it takes to get your story noticed by top industry journalists?
Creative remains the most critical component of effective advertising today.
Join us for a fireside chat with Rawdon Glover, Managing Director of Jaguar, as he shares a behind the scenes look at the reinvention of a great British brand.
The sell side is driving innovation that brings intelligence and decisioning closer to the ad impression, creating new efficiencies and unlocking greater value. This shift doesn’t diminish buy-side influence; it strengthens it. By leveraging AI-driven decisioning, enhanced transparency, and richer data, marketers gain more control over how and where they invest, ensuring a future-proof approach, all while delivering more revenue to working media.
New ways to Search. New ways to engage. Join Google to discover the new consumer behaviours that signal a new generation of marketing, and hear first-hand how Dell are leveraging AI-powered Search to reach their audience.
Join Burger King UK’s CMO Katie Evans they explore the bold and buzzworthy Bundles of Joy campaign.
Paradise lifts the lid on the secrets, surprises and slog to success in a Founders Face Off with Cano Water.
Join us for an insightful session on the top marketing trends that will shape the future.
From chart-topping hits to a triumphant comeback, Jessie J has captivated audiences worldwide with her powerhouse vocals and fearless artistry.
What if every creative choice was a data point waiting to be understood?
Celeste Barber’s hilarious and unapologetically real content has taken the internet and streamers by storm.
Hosted by WeTransfer Advertising, this session explores how brands can build lasting connections by rethinking media planning and measurement.
In a world flooded with content and declining engagement rates, what role does human creativity play in marketing?
Sports fandom is more than just passion for the game – it’s about identity, connection, and shared experiences.
Davina McCall and Paddy McGuinness are two of the UK’s most loved and best known TV personalities, having fronted between them many of the biggest shows in TV entertainment – from The Masked Singer, to Top Gear, Take Me Out, Long Lost Family, Million Pound Drop, Inside the Factory, and many others.
In this immersive session Steven Frayne (best known as Dynamo) will take you on a journey from his humble street magic beginnings to performing on the biggest stages around the world – sharing stories of wonder, culminating in performing some of his signature magic live on this stage for all of you, so come prepared!
As consumer behaviour continues to shift, exciting new opportunities and approaches are emerging in the world of TV advertising.
Everyone knows The Sun as one of the UK’s best known newsbrands, bringing news and entertainment to an audience of millions for over 60 years.
In one of the most electrifying moments in Marvel cinematic history, “On your left” signals the arrival of reinforcements, turning the tide of battle.
As advertisers, publishers, and creators vie for attention on YouTube, they must navigate a mix of user-generated and professionally produced content.
2024 was an exciting year for streaming services, with new players entering the market and new services launched, but we have only scratched the surface of the potential for audiences and advertisers.
The era of broad audience segments is over.
A compelling cast of leading luminaries on where we are; how we got here; and what is next from the rise of streaming, the creator ecosystem, evolving consumer and brand behaviors and how progressive technologies are redefining the landscape and our industry.
Although in-store is fast becoming an essential part of a full funnel marketing campaign. The full capabilities of the channel have yet to be unlocked.
Discover how AI is transforming business growth, innovation, and creativity.
AI has promised to transform advertising, but the AI hype has limits—it isn’t bold, creative or original.
Join James Cornish, SVP of International Sales at Vevo and IAB Chairman, Matt Scheckner for a dynamic discussion on the evolving role of music video streaming in today’s advertising ecosystem.
In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation.
With a challenging macro-environment across the globe, what does it take to become and maintain your position as a global brand leader in today’s market?
Generative AI is transforming the way marketers and creatives work, providing new tools that open up endless possibilities.
Is everything you hear about retail media true?
Exploring how shifting TV viewership patterns are driving the need for new data-driven analytics and measurement to enhance omnichannel efficiency and maximise returns for both the buy and sell side of the industry.
Is everything you hear about retail media true?
In October 2024 Tommy’s, the UK’s leading pregnancy research charity and Mama’s and Papa’s, the Uk’s leading high street nursery brand launched a groundbreaking partnership.
Retail media is rapidly evolving, creating a fragmented and complex landscape for advertisers and retailers.
As media journeys evolve, so do brand-building opportunities. Retail media is emerging as a key player, proving its effectiveness in the wider marketing mix.
Retail Media is the industry’s hot issue, yet close to 80% of purchases are made in-store.
With GDPR, behavioural targeting in programmatic advertising has become more challenging.
With third-party cookies on the verge of extinction and AI-driven search upending audience engagement, the rules of digital advertising are being rewritten in real time.
Commerce has always been at the core of PayPal’s mission, connecting brands and consumers for over 25 years.
The retail media landscape is evolving rapidly, and TripleLift is at the forefront of this transformation.
With UK investment set to top £1 billion in 2025, retail media is quickly changing the face of performance marketing.
In this session, David and Matt will exclusively share the inspiration behind their new hit podcast —talking about coming back together again, their newfound love of podcasting, how comedy and entertainment has evolved, the approach they’ve taken creatively, and what excites them most as they look to the future.
Spotify is always in tune with what their users love now, and what they’re going to love next. It’s that understanding and engagement that makes Spotify essential to fans, and brands too. Spotify Advertising is now evolving to offer more automated opportunities that make it easier and more efficient for advertisers to reach highly engaged audiences and measure impact. Spotify will unwrap this strategy, and discuss the trends bringing together artists, fans, and brands today.
