Even though brands are pushing for representation, they often miss the mark in their inclusion efforts. Diversity can become tokenism instead of working to move the needle forward. In a recent survey, a third of adults had not seen persons with disabilities represented in marketing content during the last 6 months. This disconnect in inclusion not only misrepresents the world we live in, but also reinforces existing stereotypes among public perceptions of this vibrant community. Brands can – and must – do better.
The Disability Disconnect in Advertising
