Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a supersize series of conversations with some of our favorites going back to 2004.
Tag: AWNewYork 2024 Sessions
Hear from Shawne Merriman, former NFL star and high-profile sports media personality, on how he is leveraging his media influence and exclusive content across platforms to drive viewer engagement and advertiser support to his fast-growing media properties.
Industry champion, Dana DiGregorio, will talk with Matt on his career insights and experiences.
Join us to learn just how far podcast advertising can take you, from identifying the points of diminishing return to exploring maximum viable reach.
In a sea of host-read ads and one-size-fits-all podcast spots, custom audio is emerging as a powerful tool for brands to amplify their message and drive results in the podcast landscape.
Get a pulse on Gen Z from two high school students – the future changemakers – who are making an impact across healthcare and the environment. Be energized by their creativity and walk away thinking differently about lawmaker advocacy, butterflies, AI, and Gen Z. BONUS: Write to your senator live with a new tool.
Why is it when brands want to make an impact in culture, they often find themselves just jumping from one hot ‘trend’ to another to turbo-charge their visibility and presence?
Join Miriam Cacho Sol, VP of Secret Media Network alongside Michelle Yanikian, Brand Partnerships Director at Secret Media Network & Fever as they reveal the power of local experts to curate unforgettable city discoveries and experiences.
The hosts of this fall’s slate of original 48 Hours podcasts from CBS News and Paramount Audio take the stage to discuss the power of the true-crime format to engage passionate audiences with brand safe content, expanding the TV franchise beyond broadcast to digital media in unique ways.
Brands celebrate milestone years all the time, 5, 10, 15, the list goes on.
Join us as these leaders from across the industry share details on how they’re making progress in their careers while also helping effect change for women.
Discern the key elements of Gen Zalpha culture that will inform and inspire ongoing brand transformation.
Whether you’re a brand looking to maximize your media investments or an agency guiding clients through this new frontier, join us to learn how the future is being shaped by the fusion of integrated data strategies and modern collaboration technology.
We’re bringing together an elite group of female powerhouses who are changing – and channeling – industry norms.
In this session, Dr. Mark Grether, SVP and GM of PayPal Ads, will dive into this exciting new frontier in media.
Join us for this lively panel discussion where we’ll dive into all the ways brands are getting it right on representing people with disabilities in media and opportunities for marketers to create more inclusive tomorrow in the content they put out into the world.
In today’s fast-moving advertising industry, speed, innovation, and creativity are essential for staying ahead of the competition.
Join this panel to discover how to move the needle on the most urgent public health crisis facing our country.
Generative AI technologies can provide new ways to find high-quality audiences for targeting.
Our panel of experts will discuss the elements of successful advocacy campaigning and why #TakeItDown created a new urgency around the issue, ultimately driving change.
Emmy and Peabody Awards winning film maker Steve Stern on the evolution of storytelling in the digital age and what’s next as OpenAI invests $10 billion in Hollywood.
Hear from executives who’ve helped some of the biggest names add ‘marketer’ to their IMDbs!
Join our panel of industry experts as they share perspectives on combining data-led OOH creativity and media to create meaningful connections with target audiences.
Programmatic in-app ecosystem is messy…but is a big opportunity.
The last year has seen companies invest heavily into the experience economy, rooted in the fundamental understanding of consumers’ desire to connect with the brands they love in immersive ways.
During the session Stefanie will share techniques on how to communicate your ideas with conviction, how to back yourself and how to respond to critics.
Learn the in’s and out’s of what has made the Honda Stage program such a success, as well as best practices for engaging with Gen Z consumers, a core demographic for growth across sectors.
Join Kepler Group and client Hasbro for an engaging session where we’ll delve into Hasbro’s innovative strategies for revitalizing its iconic products and fostering new perceptions among consumers.
While brands often tap into the holiday spirit for creative campaigns, Groundhog Day is often overlooked. . . until now.
This session will offer insights into the strategies that build trust, especially during high-stakes moments like election cycles.
Explore how the evolution of programmatic, particularly through initiatives like DISH Connected, is empowering buyers to maximize their reach with more addressable and biddable inventory.
Featuring YouTube creator Jordan Matter (28M subs) and Lauren Benedict, CRO of creator platform Spotter, this session explores how brands can leverage long-form content to build stronger, authentic audience connections and drive greater impact.
What is always number one when it comes to television? Live sports! Join ReachTV’s Lynnwood Bibbens in conversation with Dave Coletti (iSpot), Rodney Williams (Diageo), and Jackie Chang (NFL) as they dig into how live sports is dominating TV and how to engage sports fans, measure viewership, and determine ROI to build value for brands together.
Join Swayable’s James Slezak and The Drum’s Kendra Barnett at Advertising Week as they reveal how top teams are deploying rapid pre-testing and building out new agile marketing operations.
Political ads are often the cornerstone of any campaign, from a local race to the highest office in the U.S.
Join Michael D. Ratner, CEO & Founder of OBB Media, for a discussion of how brands and talent can collaborate and create tailored digital content strategies to reach audiences where they are today and where they’re going tomorrow.
From adopting addressable to maximizing multiscreen and exploring programmatic, this panel will dive into what’s working, and what is not, to provide actionable insights for advertisers across the board, so everyone can win.
In this session, join Amy Leifer and Vikash Sharma of DIRECTV and Media Cartographer Evan Shapiro as they illustrate how marketers can benefit from leveraging the power of FAST.
In this session, you’ll learn how Argentine Advertising leverages the power of diverse voices and world-class creativity to deliver high-impact, culturally relevant campaigns at a fraction of the cost.
It’s good for your employees, it’s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe.
Haleon celebrated its second birthday in 2024, but its brands carry a legacy spanning over 170 years.
Understanding the unique needs and wants of Gen X Women when it comes to beauty, fashion and lifestyle purchases.
Dive into the research behind e.l.f.’s “So Many Dicks” campaign and learn how diversity in business can drive real results.
Join Advertising Week’s Katie Ingram, in conversation with Lisa Martinez Gilpin, Google’s Director of Global Privacy Partnerships & Go-To-Market, as they discuss the Privacy Sandbox Initiative and how Advertisers must prepare now in order to thrive in the next era of online privacy.
Join industry leaders from Formula 1, National Havoc Robot League and Salesforce as they explore how motorsport and robot combat can inspire innovative marketing strategies and brand partnerships in 2024.
The power of pop culture: it’s not just entertainment; it’s a catalyst for change.
A conversation with three leaders in the Political space about the importance and growth of CTV in the 2024 election cycle.
Catch a glimpse into how voters in the U.S. are being influenced in this election year and how this differs across demographics.
Join our panel of advertising and communications luminaries for a discussion about reaching the pinnacle of your career and being inducted into the American Advertising Federation’s Advertising Hall of Fame and its impact on what comes next.
What do the Head of Digital Comms at The White House, the CMO of Autodesk, Meet Cutes, Hunter Prosper, and your favorite creators have in common?
How the entertainment industry’s relationship with social justice has evolved, what the climate is like today; and understanding the role it plays in making change.
This conversation will provide critical insights for navigating the evolving media landscape.
Strategic merging of branding and talent is driving the intersection of Hollywood and Madison Avenue for some of the world’s most recognizable companies.
The exponential growth and dominance of Latin music globally has been a cultural powerhouse and its just getting started.
As digital advertising budgets shift from traditional media, channels like CTV, digital audio, and gaming are attracting significant investment.
In today’s digital landscape, consumer passion for movies, TV, sports, and music is stronger than ever, but how they engage has evolved.
Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a supersize series of conversations with some of our favorites going back to 2004.
Programmatic’s Future Across Channels – As programmatic expands beyond display ads to include CTV, audio, and more, cross-channel strategies and unified measurement will be key to its future success.
EmWhen and how brands can successfully insert themselves into the mental health conversation- and when they should not.
We will look inside the AI via ‘jokes’ that will be delivered live on stage by an actor wearing an AI earpiece.
Empathetic leadership is regularly cited as a strength of female leaders.
We’ll discuss all these topics, and more, via the lens and experiences of a healthcare DSP founder.
How to adopt an ‘active social’ mentality to ensure fast-paced, cultural relevance that aligns with your brand.
Unpack the brand and communications dynamics of allyship missteps towards LGBTQ+ community engagement
Hear from Sephora and Remezcla how to champion the advancement of representation in the beauty industry and create a new space for Latine beauty.
What consumers REALLY think about AI — how to reach them in the right way, with the right messaging.
How are brands in gaming moving beyond press and PR, to performance marketing and ROI?
We’re not just talking theory. We’re sharing the latest techniques and key examples on how to dazzle your audience with tactical brilliance.
Tamsen Fadal is an award-winning journalist, menopause advocate, filmmaker and a content creator.
In conversation with top executives from KLUTCH Sports Group and Robinhood, this panel will explore how brands assess growth strategy in the sports vertical.
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
How hosts influence business/tech decisions in podcasting.
Redstone and Segal will also discuss content they have collaborated on for audiences of all ages, including Paramount/Nickelodeon’s Well Versed, an animated musical short-form series that makes democracy and civics fun for kids, and their long-form TV specials on Holocaust education and Jewish heritage, as well as the impact of their work.
With constantly shifting culture, digital and platform transformation, and an unpredictable economy, c-suite leaders will discuss their brand’s path to becoming indispensable in people’s lives.
