While short-form content has dominated in recent years, the resurgence of long-form, episodic YouTube videos is redefining how creators and brands engage with audiences, offering richer storytelling and deeper connections. Featuring YouTube creator Jordan Matter (28M subs) and Lauren Benedict, CRO of creator platform Spotter, this session explores how brands can leverage long-form content to build stronger, authentic audience connections and drive greater impact.
How Long-Form Content on YouTube is Reshaping Brand Engagement with Creators
