Hear from Shawne Merriman, former NFL star and high-profile sports media personality, on how he is leveraging his media influence and exclusive content across platforms to drive viewer engagement and advertiser support to his fast-growing media properties. Shawne launched his MMA promotion, Lights Out Xtreme Fighting, in 2020 and recently launched an all-sports FAST/AVOD app, Lights Out Sports, across all major CTV platforms. He’ll share his innovative cross promotion and cross platform content distribution strategies.
Optimizing Engagement and Monetization of Sports Content on CTV
