Media Revolution: Redefining Growth Through Channel Diversification

Scott Kramer, VP of Growth at AS Beauty, and Edward Benedito, VP of Growth Marketing at Upside, join AppLovin’s Meagan Martino to discuss how and why brands and apps alike are expanding their media horizons and exploring new channels such as in-app advertising.

Direct-to-consumer (D2C) brands and apps have a surprising amount in common, facing similar challenges around customer acquisition.

D2C brands have historically focused their marketing budgets on search and social media*, but that is starting to shift. Factors including rising acquisition costs are motivating brands to diversify their channel strategies. App marketers rely on a similar mix but also leverage in-app advertising as a performance channel.

Join the conversation as these leaders explore the shift toward new media strategies, the power of video, and how both brands and apps can create engaging customer journeys. Discover how their approaches to growth are more aligned than ever before.

Tags: AWEurope 2024 Sessions, Modern Marketing + Measurement

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