On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media. We get into what real-time, scenario-based measurement actually looks like, why conversational data is changing how teams work, and how keeping a clear North Star—and a strong human point of view—matters more than ever as the tools get smarter.
Reddit’s had an interesting run lately and I think a lot of people have read it completely the wrong way round.
Marketing measurement has already moved beyond the days of waiting until a campaign ends to understand what worked…The next shift is about what happens once those signals are available.
For brands and agencies, the core question remains: What delivered value relative to its cost, and where should the next dollar go?