Faces In the Crowd: How creators become the main characters for the biggest events in Sports, Music and Entertainment
In today’s rapidly evolving cultural landscape, creators are no longer a marketing add-on – they’re a strategic necessity. Whether you’re building a brand, launching a campaign, or driving fandom in sports and music, creators sit at the intersection of relevance, community, and commerce. This session explores how brands and properties are effectively embedding creator strategy at the core of their operations to stay ahead in today’s fragmented media world. Join a cross-industry lineup of leaders as they unpack the role of creators in modern brand and fan ecosystems – from influencer-led storytelling to co-creation models that drive measurable impact.
You May Also Like
Better Data Collaboration Without Giving Up Control with Juan Baron from Decentriq
Juan Baron, Head of International and Global Accounts at Decentriq, explains how data clean rooms allow organizations to match data, run analyses, and gain useful insights without sharing raw information.
From Prime Time to “Right Time”: 3 Shifts Redefining the Sports Marketing Playbook
As another fall sports season gets underway, marketers should look beyond the biggest moments on the calendar without losing sight of their power.
AI is Winning the Race but Losing the Room
Winning the race is one thing. Bringing the room with you is another.
