By R. Larsson, Advertising Week
5G technology was hailed as the next big thing in the world of telecommunications, with promises of high-speed internet, better connectivity, and a host of other benefits. However, despite the hype surrounding it, the rollout of 5G technology has not lived up to the promises made by marketers.
Rollout? What Rollout?
One of the main reasons why 5G has not fulfilled its promise to marketers is the slow rollout of the technology. Even though 5G has been available in some parts of the world since 2019, the rollout has been slow in many other areas. This has meant that the benefits promised by 5G have not been accessible to a significant proportion of the population. Without widespread access to 5G, it is difficult for marketers to deliver on their promises of faster download speeds, reduced latency, and improved connectivity.
Another reason why 5G has not fulfilled its promise to marketers is the cost of implementation. Upgrading to 5G technology requires significant investment in infrastructure, which many companies have been reluctant to make. This means that many areas are still reliant on 4G technology, which is not as fast or reliable as 5G. Without the necessary investment, marketers are unable to deliver on the promises made to customers, which can lead to disappointment and a loss of trust.
Limited Range = Limited Use
In addition to the slow rollout and high implementation costs, there are also technical limitations to 5G technology that have prevented it from fulfilling its promise to marketers. One of the main limitations is the range of 5G signals. Unlike 4G technology, which has a relatively wide range, 5G signals are much more limited. This means that 5G networks require significantly more infrastructure to provide the same coverage as 4G networks. As a result, many areas still do not have access to 5G technology, which limits the ability of marketers to deliver on their promises.
“But… But It’s Showing 5 Bars? Why Isn’t It Working?”
Another technical limitation of 5G technology is its susceptibility to interference. Because 5G signals use higher frequencies than 4G signals, they are more easily blocked by obstacles such as buildings, trees, and even rain. This means that 5G networks require more infrastructure to provide the same coverage as 4G networks. Additionally, interference can also cause 5G networks to be less reliable than 4G networks, which can be frustrating for customers and damaging to the reputation of marketers.
Finally, there is the issue of compatibility. Not all devices are compatible with 5G technology, which means that many customers needed to upgrade their devices to take advantage of the benefits of 5G. This can be expensive and time-consuming, and many customers may not be willing or able to make the necessary upgrades. Without widespread compatibility, marketers are unable to deliver on their promises of improved connectivity and faster download speeds.
In conclusion, while 5G technology had the potential to revolutionize telecommunications and deliver a range of benefits to customers, it has not yet lived up to the promises made by marketers. The slow rollout, high implementation costs, technical limitations, and compatibility issues have all contributed to the failure of 5G to deliver on its promises. While progress is still being made in the development of 5G technology, it will take time for it to reach mass adoption and become fully accessible to customers.
And who knows, we might even be on 6G by then.