Rather than detracting from the big screen, a social-first focus can lead brands straight into the zeitgeist.
Tag: Tech
Here are 3 simple steps to get your customers, prospects, and others re-engaging with your long-form video content like webinars.
If you work in the world of retail, it could be time to embrace AI to stay ahead of the curve and improve the experience of staff and customers alike.
The race to enter the metaverse is intense, and multiple companies are in the news every day trying to get into the space.
The next generation of internet (3.0) will very likely be built upon blockchain technologies.
While it may sound like some distant, fantastic future, the metaverse already here in a big way.
By Cory Hymel, Director of Blockchain, Gigster Most people are still confused about NFTs, or…
To prepare for this digital future, marketers need to understand these new concepts and environments so they can both efficiently and effectively reach and engage consumers.
The metaverse is upon us, and it’s everything from augmented reality to interactive experiences to online worlds that are an extension of our lives.
The newest iteration of digital realms, the long-awaited Metaverse, promises to usher in a new era for loyalty marketing.
Retail is rewiring, and it’s happening before our eyes, says Liz Aviles, Vice President of Strategy and Cultural Insights for creative agency Upshot.
So now that we’ve level-set in terms of the changes that are underway and what they mean for both consumers and brands alike, what steps can brands actually take to prepare?
Recently, consumer data collection by brands and advertisers has risen exponentially to deliver personalized experiences also personalized advertising. While beneficial to advertisers, this has been crucial to publishers by providing a revenue stream as a way of subsidizing non-paying visitors.
By Ashley Dudarenok A new brand world of engagement is coming with the next technology…
A Q&A with Pierce Cook-Anderson, Managing Director for Northern Europe at Smart AdServer
The metaverse isn’t fully here yet, giving marketers ample time to thoroughly vet their branding strategy testing new approaches, failing spectacularly, and adapting to perfect their technique.
While historically, CTV has been viewed as supplementary to linear TV buying, we’re moving into a world where it’s central to a TV buying strategy.
There is an important opportunity to shift from a traditional marketer to a tech-enabled marketer that can influence more and scale faster.
Taking a proactive, inventive approach to the Metaverse while keeping societal good at the forefront, will create a win-win-win for brands, consumers, and publishers/platforms alike.
Metaverse marketing techniques can impersonate modern footprints to compose smart technology. However, more consumers need to experience the metaverse and provide valuable feedback.
While brands will undoubtably all have to enter this new and exciting playground at some point – with transformed and improved strategies – there is no rush.
To grow a product-oriented business in 2022 requires an investment in product lifecycle marketing, bolstered by real-time insights from the millions of customer conversations occurring online.
To capitalize on and sustain this growth trend, many ecommerce businesses are adding subscriptions to their offerings. To be successful though, they need to keep several factors in mind.
An ever-increasing number of mobile users means tapping into what is most convenient for an audience always on the go that expects a more frictionless brand engagement.