ReachTV Announces Two Promotions to Executive Ranks

Image of the ReachTV logo over someone singing into a microphone

New roles will support the rapid growth of the streaming television network’s distribution and new advertising offerings

November 17, 2022 — Today, ReachTV announced the promotions of two senior level executives to support the free ad-supported streaming television network’s rapid growth into global markets. The promotions, taking place immediately, have Demetria Wideman serving as Executive Vice President, Head of Growth; and Ashley Maloof promoted to Executive Vice President, Head of Customer Success.

“Demetria and Ashley have helped ReachTV achieve tremendous success as a streaming television network,” said Lynwood Bibbens, CEO of ReachTV. “Growing their roles is key to achieving our three year plan which will see us grow our distribution globally and continue to optimize and scale our offerings to advertisers.”

Demetria Wideman’s role as EVP, Head of Growth, will focus on increasing ReachTV distribution in airports and other travel related outlets globally. Demetria has worked in the aviation industry for more than 15 years at the world’s busiest airport in Atlanta, and as a business development executive for ReachTV. Demetria leads the ReachTV team in leveraging internal data and other strategic partnerships to build a powerful data warehouse and dashboard for airport and advertising clients. This data project is positioned to amplify business intelligence and support multiple strategic initiatives for ReachTV partners by providing access to real time data and consumer insights.

Ashley Maloof’s new role as EVP of Customer Success will oversee the end-to-end user experience of innovative new features that ReachTV will be rolling out to its airport and agency partners. In her position she will continue to own key stakeholder relationships and lead with a customer-centric approach to speed up time to value. Maloof has been with the company since its inception, helping achieve widespread distribution of the network and is uniquely positioned to demonstrate ReachTV’s value across media, tech, and data to deliver best in class service to advertising clients.

About Reach TV

ReachTV is a free ad-supported streaming television network with more than 40 million viewers per month. The network is distributed in 500,000 hotels, more than 2,500 airport screens across North America, and powers 24 hour live sports in-flight. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience during travel. Learn more at


Melissa Sun |