Unforgettable stories don’t come out of nowhere. You have to make them. That is why, over the past five years, we’ve undertaken lab and in-market research to stress test our marketing practices with data at the forefront of brand experience. Along the way we uncovered a few golden nuggets that on the surface may seem obvious, but in the absence of data weren’t provable. To appease the mind of the CFO and the brand marketer looking at their marketing investments, our research only solidifies our choices. We know, with data-backed certainty, which tactics and strategies to deploy, in which environments and for which audiences. You can tell by the energy depicted in our brand activations. Want in on the secret sauce? All of the findings are baked inside the 2022 GMR Brand Experience Index, which you can read here.
