Every March we celebrate Women’s History Month and, more specifically, International Women’s Day on March 8th. This episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband.
Jamie is a Research and Promotions Specialist – a role created for her – at the Midwest based broadband and cable company. She helps countless small businesses get their marketing message out to specific groups of consumers. Not just any consumers though. The ones that are most likely to ensure a great return on investment. Now, Jamie is sharing some of the secrets to both her and Buckeye’s success.
Listen to how she ensures advertisers and subscribers are happy with the level of service they receive and how she aided a community in need through the introduction of the Affordable Connectivity Program at Buckeye. With great examples that all marketers can implement into their strategies, this episode has the potential to save you money and increase your business. Best of all, she says a successful multichannel advertising campaign is not as expensive as you may think. Rounding out the conversation, she lays out what one looks like in practice.
To learn more about the types of audiences Buckeye Broadband uses to guide their clients’ marketing efforts, click here to see on Claritas.