Understanding Asian American Retail Consumers

asian man looking at laptop

By 2024, Asian American buying power is projected to reach $1.6 trillion and last year, Asian American households spent 11% more annually on retail than the average U.S. household.

Leveraging insights from our Asian American Retail Report, you’ll be able to better identify, understand and engage these multicultural consumers by knowing their preferences and attitudes toward retail shopping and much more. See some of our U.S. Asian retail insights, below:

  • •74% of Asian adults shopped online in the past 3 months on Amazon.com and 44% of Asian adults bought consumer electronics in the past year from Amazon.com.
  • •The top 3 department stores where Asian adults shopped at in-store were Target, Walmart and Costco.
  • •71% of Asian Americans like to compare prices across different sites before purchasing something online.
  • •32% of Asian adults say it’s important to visit or use social networking websites to receive exclusive offers, coupons or other discounts.