Understanding Asian American Retail Consumers
By 2024, Asian American buying power is projected to reach $1.6 trillion and last year, Asian American households spent 11% more annually on retail than the average U.S. household.
Leveraging insights from our Asian American Retail Report, you’ll be able to better identify, understand and engage these multicultural consumers by knowing their preferences and attitudes toward retail shopping and much more. See some of our U.S. Asian retail insights, below:
- •74% of Asian adults shopped online in the past 3 months on Amazon.com and 44% of Asian adults bought consumer electronics in the past year from Amazon.com.
- •The top 3 department stores where Asian adults shopped at in-store were Target, Walmart and Costco.
- •71% of Asian Americans like to compare prices across different sites before purchasing something online.
- •32% of Asian adults say it’s important to visit or use social networking websites to receive exclusive offers, coupons or other discounts.
DOWNLOAD THE FULL REPORT
You May Also Like
AI Doesn’t Make Agencies Less Relevant. It Makes Them More Necessary.
There’s a familiar refrain happening inside marketing organizations right now: “We need to use more AI.”
B2B Brands Are Leaving Too Much of Their Sports Sponsorship in the Stadium
There’s an obvious problem with trying to tell your business story at a World Cup final. People are watching the World Cup final.
Why Halloween Is a Masterclass in Marketing Treats All Year
It’s easy to point to the cultural license to enjoy a little extra sugar. But look closer, and Halloween teaches a lesson that any indulgence brand can apply: offer people a reward to anticipate, work for and build rituals around, and they’ll revel in justifying it.
