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Why “Baseball, Hot Dogs, Apple Pie And Chevrolet” Has Stood The Test Of Time

From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball, hot dogs, apple pie and Chevrolet” which became one of the most iconic car jingles of all time.

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How to Be Ready for Holiday Shoppers This Year

Google and Boston Consulting Group conducted a series of surveys to understand changes in consumer shopping behavior ahead of the holiday shopping season. Suchi Sastri breaks down what the findings mean for retailers.

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Views From Across The Pond, Q&A With Scott Knox + Jamie Matthews

In this Q&A, Scott Knox, President & CEO, Institute of Communication Agencies and Jamie Matthews CEO of independent agency Initials, will be delving into the current challenges North American agencies face, particularly after the pandemic.

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What Retailers Should Know About Digital Circulars

Old print vehicles aren’t grabbing attention or influencing purchase behavior the way they once did. Most Americans—46% according to Pew Research Center—don’t even look at print circulars anymore.

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Why Brand Purpose is your Business Value

Between two products of identical quality and cost, today’s consumers will choose the product that stands for something they support ten out of ten times. We promise.

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