Over half of consumers now feel online experiences are more important than in-person ones – so it’s more vital than ever to imbue a new generation of digital journeys with deep-rooted emotional connection.
High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.
The reality is that Netflix will likely attract media spend that would have otherwise been destined for other AVOD services, cable, and broadcast.
“Avoid falling into the trap of looking and sounding like everyone else.” – GT Dave, Founder and CEO at GT’s Living Foods. Dave shares advice for brands and how Amazon Ads can help your business stand out.
When brands put their values and convictions at the heart of what they do, it can help generate greater impact.
I believe that five years from now, we will see a plethora of win-win relationships between local news outlets and brand-funded newsrooms, and we’ll all be better for it.
Armed with this neat to-do list CMOs can stop simply talking about their crucial tasks and set about tackling them.
Prexa Graves, Senior Director of Marketing, Nestle USA works to connect with consumers by engaging audiences at every touchpoint. Learn how Amazon Ads can help you navigate an ecosystem of fragmented channels.
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