From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball, hot dogs, apple pie and Chevrolet” which became one of the most iconic car jingles of all time.
Being prepared or not for the seasonality of your industry can see your sales and revenue skyrocket or take a turn for the worse – let’s hope it’s not the latter!
Google and Boston Consulting Group conducted a series of surveys to understand changes in consumer shopping behavior ahead of the holiday shopping season. Suchi Sastri breaks down what the findings mean for retailers.
In this Q&A, Scott Knox, President & CEO, Institute of Communication Agencies and Jamie Matthews CEO of independent agency Initials, will be delving into the current challenges North American agencies face, particularly after the pandemic.
If you’re looking to get the finishing touches to your summer and autumn outfits, join us as we walk you through the top trainer trends of 2021.
Old print vehicles aren’t grabbing attention or influencing purchase behavior the way they once did. Most Americans—46% according to Pew Research Center—don’t even look at print circulars anymore.
The retail sales season will soon be upon us, starting with back-to-school sales next month through to retail’s most significant sales event – Black Friday.
If there’s anything certain about today’s world, it’s that it’s uncertain. And in the world of B2B, nowhere is that uncertainty more well-founded than in B2B events.
Between two products of identical quality and cost, today’s consumers will choose the product that stands for something they support ten out of ten times. We promise.
Successful agencies actively strive to develop and maintain long-term client relationships. And it’s easy to see why.
It’s like the American populace have been bottling up their feelings for decades and finally exploded in a roaring symposium of joy, sadness, fear, excitement, anger and more.
It’s no exaggeration to suggest that Covid-19 has brought out the best in retail brands. This was especially evident on the supermarket frontline, where uncomplaining staff provided reassurance and support as anxious customers descended on food aisles last year.
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