In 2021, WHISKAS® worked with MediaCom and Amazon Ads to better connect with tech-savvy pet owners. They came up with a plan to turn Amazon’s classic cardboard delivery box into a playground for cats, sending out 250,000 boxes to customers in Australia with special cat entertainment designs. Amazon Ads sat down with Simon Sadie, Global Lead for Mars at WPP, to learn how his team created the award-winning #CatsInBoxes2.0 campaign.
Discover Amazon Ads’ activation at Cannes Lions 2022 and see how Amazon Ads is helping brands connect with customers in creative ways. See more on Amazon.