Bid shading is a feature that enables buyers to leverage historical and predictive data to influence the bid price in a programmatic ad auction.
Tag: Data
The demise of the third-party cookie heralds a new era for marketing and how it measures its success.
Success ultimately comes back to understanding who your customers are. It comes back to combining the functional and emotional sides and working out which parts of the customer’s relationship with your brand actually matter to them.
To win this holiday season with both Spenders and Savers, brands need to fuel their holiday campaigns with comprehensive and continuously updated data.
Ultimately, it’ll be up to marketers and brand leaders to determine what to look for in a clean room, and when the right time is to implement one.
With evolving technology, marketers are learning how creative personalization can drive better outcomes, from brand engagement to sales revenue.
We can solve the challenges of campaign quality, data breaches and violations of privacy through rigorous processes and certification. Yes, it’s expensive, but it’s worth the protection against the risk of a billion-dollar problem that can affect tens of millions of people worldwide.
Clean rooms, in summary, represent another tool in the marketers tool box, and are only as useful as the data that goes into them.
There’s still time for marketers to embrace a new privacy-first paradigm whose scalability matches the ID-based practices the industry has relied on thus far. However, the clock is ticking.
To demonstrate the power of optimizing in-campaign, we studied several campaigns that underperformed and estimated the approximate amount of increase in brand lift if the campaign prioritized the best-possible optimization.
Data is a fundamental requirement for advertising to continue succeeding as much as it is growing.
While the road ahead may be long, AI Orchestration holds the potential to unlock the true value of data, making it a transformative force in the business world.
From retail to tech, customer obsession is a foundational mantra that helps businesses excel. Let’s explore why this is the case and how customer obsession can benefit your business.
As data collaboration becomes increasingly pivotal for business success, companies must stay aware of the nuances necessary to keep private data useful and useful data private.
There is no better time for a change like this to come along at the DSP level. With many B2B companies trying to do more with less right now, anything that adds efficiency and potentially boosts performance is welcome.
Americans are craving content that is reflective of all diversities, and not just the historical majority. Accurate measurement that captures diverse audiences is paramount to engaging and reaching these audiences and will be critical for brands’ success.
Attention metrics are well on their way to transforming the way the digital advertising industry not only delivers campaigns, but the way outcomes are measured and judged.
While viewability is a measure of an opportunity for an ad to be seen, attention measures whether the consumer saw, liked or engaged with the ad.
As the world of digital advertising enters the next era, personalization will continue to play a huge role in achieving great marketing results.
With so much saturation, consumers easily become blind to advertising and it’s harder for the brand’s message to have any meaningful impact.
With an overhauled meaning of the language, what the data marketers are expecting to see will be vastly different. This is one of the major sticking points for those transitioning to GA4.
The volumes of media data that marketers deal with will only continue increasing. This means maintaining a unified source of clean media data has to be an ongoing task.
In confronting the realities of data loss from changing regulations and standard industry practices, publishers need to look beyond quick fixes and to think long-term.
Better targeting, engaging and converting of back-to-school shoppers requires unparalleled activation data.
