Making Waves: Dentsu X on How Brands Can Build Lifetime Customers

Sanjay Nazerali of dentsu X dives into how companies can connect with consumers in more meaningful ways through purpose, messaging and action. In this conversation, we’ll explore why it’s important for companies to understand consumers’ motivations. And we’ll learn how brands can leverage insights to forge deeper and more authentic connections with their customers.

Discover Amazon Ads’ activation at Cannes Lions 2022 and see how Amazon Ads is helping brands connect with customers in creative ways. See more on Amazon.