Video Solutions for Marketers
There’s no question that consumers are spending more time on their phones, taking them wherever they go to consume content. To connect with consumers in a meaningful way, marketers must ensure their branded message is presented in fully on-screen formats to attract attention and solicit engagement.
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Real Numbers, Marketing Numbers, and Wasted Ad Spend Featuring Nick Morley, CEO, Lunio
Today’s guest is Nick Morley, CEO of Lunio, and we sit down to talk about why advertisers should not rely on ad platforms to grade their own homework. We discuss the hidden waste inside performance marketing, how independent verification can give marketers more confidence in their numbers, and why finding wasted spend creates an opportunity to reinvest in growth.
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One fairly basic question remains surprisingly difficult to answer: Did the ad reach a real person capable of becoming a customer?
Football Looks After Its Talent. Can Media Say the Same?
Young people really are the future of our industry, we need to do a much better job of looking after them.
