Why It Pays To Segment Your Audience: A Guide To Finding More And Better Prospects

Check out the latest eBook by Claritas, the industry’s leading provider of segmentation models for marketers. Learn how the right segmentation strategy can lead to an accurate and scalable way to identify your best customers and prospects and deliver multichannel campaigns where and when it can be most influential in driving conversions. Not all segmentation models are created equal. Don’t take the risk of reaching audiences that are not the ones with the most potential.

Expect to learn the following, and more:

  • How segmentation fits into a marketing strategy that executes across the full spectrum of the consumer journey.
  • Which segmentation model is right for your business, and what should you look for when partnering with a data provider.
  • What it takes to deliver relevant messaging through the right channels, at the right time, by leveraging the insights your segmentation model provides.
  • Why the combination of segmentation and the intelligence of an identity graph can elevate your campaigns even more than you might expect.
  • Where U.S. privacy laws have the potential to affect the way you segment your audience.

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