Making Waves: How Coca-Cola Wows Customers Every Christmas by Leaning Into Creativity and Innovation

Coca-Cola has become synonymous with the magic of Christmas and every year they find new ways to delight and engage their audiences. Raluca Vlad of Coca-Cola Italy shares how the brand is able to continuing innovating the way they reach customers during the holidays, and we explore how Coca-Cola worked with Amazon Ads to launch a digital Christmas Market to help raise funds for Italian families in need.

Discover Amazon Ads’ activation at Cannes Lions 2022 and see how Amazon Ads is helping brands connect with customers in creative ways. See more on Amazon.

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