AWAccelerate @ Advertising Week Europe 2022
As part of Advertising Week Europe, we’ll be hosting our first UK edition of AWAccelerate. This new Accelerator programme provides education and acceleration to early-stage companies. Participants will learn from the world’s greatest marketers and have strategic amplification access to the Advertising Week global platform. The innovation program will connect startups to Advertising Week constituents around the globe including brands, agencies, media companies, investment and more.
Accelerator Theme: Quantum Marketing
Our imminent future will continue to be totally disrupted by explosive new technologies, tectonic cultural shifts and a tsunami of data. Classical theories, strategies and tactics of consumer engagement and commerce will no longer work. Just like Quantum Physics came in where classical physics failed, Quantum Marketing will step in to lead the way through disrupted commerce.
Leveraging the combined expertise of the world’s leading global brand, media and technology executives, AWAccelerate: Quantum Marketing will focus on the principles of Quantum Marketing to target marketing technology-oriented digital firms that include, but are not limited to:
- Artificial Intelligence
- Marketing Automation and Personalization
- E-Commerce and Retail Technology
- Content Marketing
- Data & Analytics
About the Program
The one-day, Quantum Marketing themed programme is designed for early-stage companies with a product or service in the market. The programme will take place during Advertising Week Europe in May 2022. A maximum of ten (10) highly curated companies will be selected and will receive:
- The chance to become Advertising Week Europe’s 2022’s Best in Show and develop a Proof Of Concept (POC) with a Quantum Marketing Accelerator mentor.
- An education via a blended learning model that features workshops and a mentoring programme, complete with networking and inspiration from leading brand, media, agency, technology and investment executives.
- Opportunity to network with influential Advertising Week Europe attendees.
- Curated meetings with brand and marketing executives during the Accelerator.