At Advertising Week New York, MasterCard announced the launch of its new Commerce Media Network, positioning the company at the forefront of a rapidly evolving marketing landscape where commerce, data, and digital media converge.
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In a panel presented by Koddi, Kathryn Lundstrom, Commerce and Sustainability Editor at AdWeek, led a discussion on the integration of programmatic retail media.
Nicholas Ward, the President of Koddi, spoke with Nikhil Lai, Senior Analyst at Forrester, about their recent work on running commerce media surveys.
Andy Schonfeld, CRO at Tatari led a fireside chat with Nick Fairbairn, VP of growth marketing at Chime.
Creative brand leaders should strive to find those sharp, unexpected, and strategic collaborations that can elevate a brand in meaningful ways and build long-term brand affinity, so the brand remains relevant and admired as generations pass and tastes evolve.
