GMR Brand Experience Index© (GBEI)
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The experience industry has never had a universally accepted way to measure ROI. While the majority of marketers recognize the value in creating meaningful experiences where people leave with powerful memories, we know that CFOs need more than a “hunch” to make marketing investment decisions. So, we set ourselves a challenge to drive the industry forward and prove that, like other marketing channels, experience-based investments can be measured, deliver concrete ROI, and fulfill people’s needs. You can read our findings, experience rankings and more in the 2022 GMR Brand Experience Index.