Leveraging Influencer Marketing Measurement Capabilities
At Advertising Week New York 2023, Influencer — a global influencer marketing agency founded by YouTube creator Caspar Lee — hosted a roundtable lunch where fourteen industry experts gathered to discuss the ins and outs of the creator economy.
Based on their conversation, this report reveals how to measure the impact of influencer campaigns, which metrics to use and how to drive sales effectively through creators. You’ll also learn how to use influencers to create real, measurable business impact.
