Reshaping Retail Media: AI’s real-world impact
It is now evident that AI is reshaping the entire retail media value chain from dynamic audience targeting to personalized product recommendations. As retail media continues to grow rapidly, understanding the practical implications of AI adoption becomes essential.
This roundtable report explores these applications, discussing how retailers and brands are evaluating and implementing AI solutions to improve efficiency, relevance and revenue.
Download the report and discover key insights that offer a clear view of both the exciting opportunities and practical challenges AI presents in retail media, such as:
• AI applications.
• Potential future developments.
• Actionable ideas for leveraging this technology.
Whether you’re just starting to explore AI or looking to refine your existing approach, this paper provides valuable guidance.
