Rethinking Media Strategy
How marketers are adapting to a fragmented, data-driven landscape
Today’s marketers are navigating constant change from evolving customer behavior to fragmented media and fast-moving measurement models. In this new roundtable report from Nielsen, industry leaders unpack what it really takes to build a future-ready marketing strategy. Hear from Bayer, Lenovo, Nielsen, PureGym and more.
Inside, you’ll uncover:
• Why competitive intelligence is only powerful when paired with customer insight.
• How to balance reactive metrics with long-term measurement models.
• The emerging complexity of retail media and CTV and what to do about it.
This is a must-read for brand strategists, performance marketers and media decision-makers who need to cut through the noise and lead with agility.
