Sounds Profitable is the Trade Association for the Podcast Industry. We are a collection of media properties — a newsletter, a podcast, and much more — that covers both strategic and tactical changes to the business of podcasting. We are committed to setting the course for the future of the audio business.
From Advertising Week New York 2026
Podcasting Performs!
Exhausting Ad Loads: Why There’s No Progress on Too Many Ads
More Than an Impression: Making Creative Count in Programmatic Podcasting
Why Podcasts Need a Different Programmatic Playbook
The Game Ends. The Conversation Doesn’t.
The Deals Won’t Wait: Locking In 2027 While Measurement Catches Up
Beyond the Buzzword: Achieving True Omnichannel Alignment with Colgate-Palmolive
Let’s Make a Rights Deal: A Framework for Extending Podcast Ads Off Platform
Podcasts Don’t Have to Be the Campaign to Power the Campaign
From “It Worked” to “Why It Worked.” Bringing Performance Advertising Best Practices to Podcasting
One Conversation, Every Platform
Engaging Sports Fans Through Podcasts on YouTube, and Measuring That Impact
Building A Brand with Sports Storytelling
Can You Build Your Own MMM?
Brand vs. Agency: What Every Podcast Advertiser Wants to Know
A Zen Creator, a Media Executive, and a Measurement Guru Walk Into an AMA
Broadcast Radio Attribution: Learnings from 1,000 Campaigns