Exploring the major trends, challenges and moments that matter
Next Up:
Looking Forward to Advertising in 2022
PRESENTED IN PARTNERSHIP WITH 
LOOKING FORWARD TO ADVERTISING IN 2022
What Matters: LOOKING FORWARD TO ADVERTISING 2022 is part of the 2021 franchised content series in partnership with Advertising Week.
In this episode, we will discuss how creators and the new ways businesses connect with customers are revolutionizing advertising and how they plan to push the industry forward in 2022.
00:00 – 00:30: Fueling the Creator’s Economy in 2022
00:30 – 01:00: Building a Future-Forward, Full-Funnel Customer Experience
OUR SPEAKERS
Cynthia “SimplyCyn” Andrew
Sofia Andrianakou
Ido Bornstein-HaCohen
Kelsey Hunter
Gigi Robinson
Thomas Shim
PAST EVENTS
What Matters: Allyship in Advertising
In this episode, we will explore how Instagram is a powerful vehicle for all creators to expand their reach and even earn an income. But, creators of color have often struggled to receive the recognition they deserve, although they are the ones who create the content that goes viral, a lot of times without attribution. How can advertisers better engage with the creators who are actually driving the creativity?
What Matters: The Future of Creators in Advertising
In this episode, we will explore how the creator economy is reshaping and disrupting the advertising industry. We’ll also look at what this means for brands moving forward.
What Matters: Sustainability
Technology has a unique opportunity to adapt a new generation of companies who build businesses with social good integrated directly into their business models. Will sustainability be one of the most important initiative for advertisers moving forward?
What Matters: Personalized Advertising
In this episode, we will spend time with minority and women owned businesses on the impact of personalized advertising and how it impacts their growth.
What Matters: Diversity Town Hall
In celebration of Black History Month, join us as we spotlight best-in-class diverse creative campaigns and the marketers leading the way to promote balanced representation in advertising. Our panel will discuss the work, why it’s important, and the impact that they hope to make.
What Matters: Innovation
Facebook and Advertising Week kicked off 2021 with a look at top trends, insights and innovations across the industry with our first installment of the What Matters series on January 11th. We shared reflections, predictions, and inspiring stories of innovation.