A Strategic Approach to Getting Influencer Marketing Right

As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.

Ann Piper, Head of Sales for the Americas at Spotify, moderated the discussion with Angela Steele, Chief Client Officer, U.S. at WPP Media; Wes Harris, Director of Marketing for YouTube TV at Google; and Juliet Litman, Director of Talent and Operations at Spotify Podcast Studios.

Traditional attribution and promo codes share the same blind spot.