ABOUT THE CAMPAIGN
SixDegrees.org has partnered with Advertising Week to launch a special initiative designed to amplify the voices and impact of six nonprofits making a difference in their community. This collaboration unites the creative power of the advertising industry with SixDegrees.org’s mission of social impact. The selected nonprofits will receive a tailored advertising campaign worth millions of dollars, including strategy development, creative direction, media buying, and digital activation. The chosen organizations will have their missions broadcast across major platforms—TV, online, and on billboards nationwide—shining a much-needed spotlight on their important work.
WHO CAN ENTER?
To be eligible for this opportunity, your nonprofit’s focus must fall under one of SixDegrees.org’s core pillars: youth empowerment, equality and justice, building sustainable living environments, or responding to emerging crises. Your organization must also operate on a budget of $3 million or less and have a compelling story of impact that demonstrates your efforts to create lasting change in your community. Submissions will be open April 23 through May 7 via SixDegrees.org and Advertising Week’s websites. Twenty finalists will receive VIP passes to Advertising Week for their entire teams. SixDegrees.org and Advertising Week will select five nonprofits to receive this creative opportunity, and the sixth organization will be chosen through a public vote.
WHAT CHOSEN NON-PROFITS WILL RECEIVE
The six selected organizations will receive more than just exposure—they’ll gain access to the resources and creative expertise of the advertising industry. Each nonprofit will be paired with a top-tier advertising agency for development of a complete advertising campaign, including everything from creative strategy and digital media activation to high-visibility placements across TV, online platforms, and billboards across America. In addition, all finalists will be invited to join SixDegrees.org, Advertising Week, and agency representatives at a special networking event during Advertising Week New York City (October 6-9, 2025). This is a rare chance to elevate your cause and connect with industry leaders who can help you further your mission.
