FUTURE IS FEMALE AWARDS, PRESENTED BY ADFORM
Monday, October 6, 7:00pm
Invite Only
The Future is Female is the anchor of Advertising Week’s globally celebrated Future is Female Program recognizing outstanding, trailblazing women in our industry. This invite-only awards night presented with our wonderful partner Adform recognizes the women and allies defining the future.
THE AW PLAYMAKERS AWARDS PRESENTED BY FANATICS
Wednesday, October 8, 6:00pm
Invite Only
The AW Playmakers Awards are a new awards format that extends The New Sports Economy programming track and celebrates the best of sports, creators, creativity, technology and culture making plays both on and off the field. Hosted at the iconic New York Stock Exchange, the evening will be a celebration of best of marketing and the business of sports.
INTERNATIONAL ANDY AWARDS PRESENTS: BRAVE BRANDS LUNCHEON
Monday, October 6, 11:30am
Invite Only
This is a partner event which is not included within any Advertising Week Passes and tickets must be purchased here: https://www.andyawards.com/brave-brands-2025/
An opening luncheon for Advertising Week New York 2025 celebrating the boldest brand-agency collaborations of the year. Be part of an inspiring afternoon that honors the work pushing boundaries, challenging norms, and driving our industry forward. Don’t miss the chance to connect with creative leaders, discover groundbreaking campaigns, and kick off the week with a powerful dose of bravery.
ADVERTISING WEEK NEW YORK 2025 WRAP PARTY
THURSDAY, OCTOBER 9
5pm – 7pm
AW COCKTAIL LOUNGE, THE PENN DISTRICT
Join us for Advertising Week’s closing event featuring live local DJ talent, drinks from the incredible Holistic Spirits and a celebration of our 21st AWNewYork. Open to all delegates, please register in advance and close out the week in style.
ADTECH POKER NIGHT
Monday, October 6, 7:00pm
Invite Only Event – Request an Invite Here
We’re shuffling the deck and raising the stakes — AdTech Poker Night is back in NYC for another unforgettable evening during Advertising Week 2025!
Hosted by Sigma Software Group, this exclusive gathering brings together the boldest minds in AdTech for a night of high-energy poker, unfiltered fun, and next-level networking.
Expect:
→ Big bluffs & bolder bets
→ Signature cocktails and gourmet bites
→ A room full of industry power players
Are you ready to go all in?
Don’t fold on this one – your seat at the table awaits!
Game is for prizes, not money.
Poker seating is by invite only.
ADVERTISING WEEK NYC X STRAVA RUN CLUB
Tuesday, October 7, 7:00am
Please RSVP Here
Pack your running gear and join us for a friendly breakfast run on Tuesday Oct 7. Log some miles, grab some kudos, and see how top brands engage with the world’s largest active community. Exclusive Strava swag will be up for grabs at the finish line.
All paces, abilities and ages are welcome!
Worried about getting a sweat on before a day of sessions?
We’ve got you covered. All participants will get a half day pass for the beautiful Life Time gym at Penn1 – with showers, secure lockers and changing areas.
Oh, and if you have time, stay with us for post-run breakfast, smoothies and coffee.
Details:
Meeting point: Life Time gym, Penn 1
Route: ~4mi, easy, conversational pace
Agenda:
6:45 AM – Meet in front of Life Time gym, Penn 1
7:00 AM – Quick Welcome
7:05 AM – Stretching & Group Photo
7:10 AM – Run starts!
7:50 AM – Run ends
8:00 AM – Breakfast event
BOOK SIGNING WITH AUTHOR OF CLICK HERE, ALEX SCHULTZ, META CMO & VP OF ANALYTICS
Tuesday, October 7, 12:10pm
Creators Lounge – Open to Creator Pass only
Book Signing with Author of Click Here, Alex Schultz, Meta CMO & VP of Analytics
THE SOCIAL SIP
Tuesday, October 7, 5:00pm
Creators Lounge
Join us for a happy hour hosted by Meta and Viral Nation that brings together brands and creators for an evening of connection, collaboration and good vibes. Come meet fellow innovators shaping the future of digital influence, share ideas, spark partnerships and enjoy great drinks in a laid-back atmosphere
THE STUFF NO ONE TELLS YOU: UNSPOKEN RULES FOR CRACKING THE CAREER CODE
Monday, October 6, 12pm
RSVP Here
Gen Z friends— Pull up a chair. We see you. We get you. You’re being thrown into the toughest workplace any generation has faced and everyone is expecting you succeed— without actually telling you HOW to succeed.
Until now.
This workshop is a fast-paced, hands-on crash-course built exclusively for early-career professionals. We’re breaking down the unspoken rules of success—the ones top performers spend years learning by trial and error—and translating them for your generation.
By the end, you’ll be thinking more strategically, speaking with greater impact, and moving with the mindset of a future exec. Consider this your career turning point—the cheat code you’ve been waiting for.
This course is led by the creators of Hard Launch, the new career bootcamp created exclusively for Gen Z.
www.careerhardlaunch.com
SPEED MENTORING: ACCELERATE YOUR PATH TO THE C-SUITE
Monday, October 6, 1:10pm
Invite Only Event – Apply to Attend
Ready to accelerate your career, but can’t get the right people in the room?
Join us for a dynamic, high-energy speed mentoring mixer. We’re connecting ambitious mid-level professionals (7+ years’ experience) with accomplished C-suite and senior leaders from top brands and agencies.
This isn’t your typical panel; it’s a series of fast-paced, one-on-one conversations designed to give you the candid advice and powerful connections you need to break through to the next level. Come ready to ask your career questions.
In today’s industry, your network is your most valuable asset, but building meaningful connections with senior leaders can feel impossible. This session is designed to break down those barriers.
Hosted by the Cultured Connections Community, an organisation dedicated to shaping the next generation of C-Suite leaders from non-traditional backgrounds, we believe that access to mentorship is the single most powerful catalyst for career growth.
We have curated an incredible group of influential VPs, CMOs, and Directors who are committed to paying it forward and sharing their wisdom. This is your chance to move beyond the usual networking chatter and have real, honest conversations about leadership, navigating corporate structures, and building a career with purpose. You’ll leave with more than just business cards; you’ll leave with genuine connections.
The Leadership Breakfast Series draws a senior-level crowd. This is content meets networking, and most that attend the breakfast will head to AWNewYork HQ at 100 W. 33rd St. right after for the full day of programming.
DIRECT & VALUABLE ACCESS: HOW AMEX OFFERS DIGITAL MEDIA MEANINGFULLY CONNECTS YOU TO YOUR TARGET SHOPPER
Monday, October 6, 8:00-10:00am
Invite Only Event – Apply to Attend
There’s no ‘one size fits all’ approach to reaching today’s consumers. Driven by Gen-Z and Millennials, expectations for personalized shopping experiences have continued to evolve and, with them, the bar for tailored advertising is getting higher while their expectations for data privacy are only getting higher. Building on Amex Offers’ success in driving transaction and sale volume, Amex Offers Digital Media is an advertising engine which is entering a new strategic space. Leveraging its extensive first-party data, brand safe media, and high-engagement properties, Amex Offers Digital Media help brands break through the noise and build true connections with premium, digitally engaged, high-spending, and loyal customers.
AI PROMISE, BRAND GROWTH
Tuesday, October 8, 8:00-10:00am
*Open to Platinum and Super Delegates + Invite Only – Apply to Attend
Despite the plethora of martech and adtech, AI and analytics available, brands still struggle to have the right data foundation to engage relevantly across channels and platforms. Join Keith Camoosa, Acxiom Chief Product, Technology and Innovation Officer, IPG’s Chief Solution Officer Jayna Kothary and Initiative’s Chief Analytics Officer Katy Varner as they discuss how to enable personalization and meaningful experiences for your customers.
CONTENT MEETS COMMERCE: FROM LIVING ROOM SCREENS TO SHOPPING CARTS
Wednesday, October 8, 8:00-10:00am
*Open to Platinum and Super Delegates + Invite Only – Apply to Attend
Join us for breakfast and an exclusive preview of how VIZIO is helping brands bridge the gap between CTV and commerce. From showcasing how Walmart Connect data is expanding across the VIZIO ecosystem, to demonstrating how storytelling, data, and distribution come together to deliver measurable impact across the full funnel, this session will spotlight the strategies powering today’s most effective retail media experiences. Plus, be among the first to see the debut of Saturday Night Lights—our newest branded content series.
Be among the first to see the debut of Saturday Night Lights—our newest branded content series, a high-stakes, unscripted racing show spotlighting rising NASCAR talent. Discover how storytelling, data, and distribution come together to deliver measurable impact across the full funnel—from awareness to conversion.
THE MARKETING SOCIETY CHANGEMAKERS CONFERENCE: CHALLENGE BREAKFAST
Thursday, October 9, 9:30am
Scale Up Lounge – *Open to all attendees
Changemakers: Challenge is a call to action for marketers to not only adapt, but to lead and drive the change that is needed in today’s world. This year’s theme is CHALLENGE – something we all face, from professional to personal. But challenge isn’t just an obstacle – it’s an opportunity. We’ll dive deep into the stories of those who have answered the challenge to change. You’ll discover fresh viewpoints, creative concepts and thinking that will help you excel, create positive impact and ignite your full potential.
As marketers we are uniquely placed with the skills and the mindset to tackle the impossible, unlocking extraordinary possibilities for ourselves, our organizations and society. Our Conference explores these themes through compelling stories and real experiences.
In a world that never stops, the most radical act is stepping away to truly connect. Our Conference gives you a day to cut through the noise to deliver what matters most: genuine human connection and the kind of learning that transforms how you see everything.
This is not just a conference – it’s a challenge. A challenge to think bigger, act braver, and make a measurable impact in everything we do.
The Culture & Commerce Lunch Series similarly draws a senior-level audience and is a chance to experience great content and delicious food while networking at SERRA by Birreria. Most lunch attendees will take a break from the day of programming at The PENN District.
THE FUTURE OF MEASUREMENT: NEW SOLUTIONS FOR SMARTER DECISIONS
Monday, October 6, 12:00-2:00pm
Invite Only
TikTok is redefining measurement, proving it’s not just a platform for discovery but a driver of performance outcomes that matter most to advertisers. Join us for an exclusive client lunch where TikTok experts will share how our attribution innovations help brands uncover hidden value, optimize toward the outcomes they value, and improve the accuracy of long-term planning.
Through focused sessions on assisted conversions, optimization for performance outcomes, and MMM calibration, we’ll explore how TikTok connects investment to results — empowering advertisers to make smarter decisions and maximize growth.
GROWTH ARCHITECTS: HOW MARKETING LEADERS ARE FUTURE-PROOFING THE BRAND BLUEPRINT
Tuesday, October 7, 12:00-2:00pm
Invite Only
As the role of marketing leaders continues to evolve, they are stepping into a new world of expectations: architecting growth across the business. Today’s marketing executives are designing their unique blueprints for long-term business performance by aligning strategy, technology, creativity, and innovation to deliver measurable impact across their organizations as well as with their audiences. Join for lunch and a lively panel to hear how leading marketers are operating as growth architects and elevating marketing’s role.
This panel will explore how industry leading Marketers are redefining success by moving beyond siloed metrics to frameworks that resonate across the C-suite, tying marketing performance directly to business outcomes. Join for lunch and a lively panel to hear how leading marketing executives are future-proofing their organizations by operating as growth architects and elevating marketing’s role as a strategic engine of business success.
BUILDING TRUST AND PROTECTING INTEGRITY IN ADVERTISING AFTER AI
Tuesday, October 7, 12:30pm
Invite Only Event – Apply to Attend
Join Advertising Week and SonicOrigin for an exclusive leadership discussion over lunch around transparency in digital advertising.
The conversation will explore how brands verify authenticity, strengthen audience trust, and safeguard creative integrity. Highlighting approaches that are shaping a new standard for trusted, verifiable advertising in a post-AI world, including Sonic Origins content credential’s technology.
FROM VIEWS TO VISITS TO SALES: HOW WINNING CAMPAIGNS DRIVE REAL WORLD IMPACT
Wednesday, October 8, 12:00-2:00pm
Invite Only Event – Apply to Attend
As marketers face more pressure to drive business growth amid intense competition and economic uncertainty, understanding the real-world impact of advertising campaigns on digital platforms is critical. Smarter campaigns start with improved measurement and analytics, empowering marketers to better understand bottom-line impact, create more effective data-driven strategies, and maximize the impact on real-world actions, including incremental sales, visits, and iROAS.
Join InMarket at our invite-only 2025 Advertising Week New York Culture & Commerce lunch. We’ll explore how marketers can maximize the real-world results driven by campaigns through improved measurement and analytics, and proven strategies for extending campaign reach with a full-funnel approach.
CINT CANDY STAND
Lower Level 2
Stand Always a crowd favorite, the Cint Candy Stand is returning to Advertising Week New York! Stop by between sessions to grab your favorite sweets and to have a chat with the Cint crew about how Cint’s Lucid Measurement helps you get the instant campaign the insights you crave.
THE DONUT SPOT PRESENTED BY UPWAVE
Lower Level 1 – Tuesday 10am while supplies last
Sweeten your day at The Donut Spot, where Upwave is making measurement delicious. Grab a donut, and discover how Upwave–The Brand Outcomes Measurement Platform– helps brands, agencies, and media partners measure and maximize their brand impact.
REFRESH WITH CONTENTFUL
Lower Level 1
Step away from the excitement of Advertising Week and recharge at the Contentful Cafe, a relaxing oasis designed to leave you “Feeling so Contentful.” Enjoy personalized poems, a wellness bar serving fresh juices and tea, and a moment of inspiration as you discover how Contentful empowers marketers to build, personalize, and deliver impactful digital experiences that cut through the chaos. Leave refreshed, energized, and empowered, just like the marketers using Contentful every day.
FM CREATIVE LOUNGE
Lower Level 1
Create unforgettable campaigns with Musicbed, Filmsupply, and Stills—a family of brands empowering creatives. Trusted by the world’s most creative brands for highly curated, premium creative assets. Stop by the FM Creative Lounge to connect with our licensing experts and grab FREE LIMITED-EDITION merch. Available while supplies last!
DON’T RUN ON EMPTY—STOP BY EPSILON’S PROTEIN BAR TO REFUEL WITH OUR POWER-PACKED PROTEIN BALLS.
Lower Level 1
They’re filled with the energy you need to navigate a week of great content, just as Epsilon’s platform and solutions are filled with the data, identity and AI marketers need to understand and engage every consumer.
STIRISTA
Lower Level 1
Stirista is the only company that combines data, email, and digital execution. Come check us out onsite
THE CANVA WORLD TOUR BRANDWAGON
Offsite – located at Herald Square
Calling all advertisers and marketers! Swing by the Canva Brandwagon at Advertising Week NYC in Herald Square to level up your Canva skills, learn how to create high-impact campaigns, and unlock creative tools that make your content impossible to scroll past.
SIP HAPPENS, STORIES FLOW
Ground Level – Outside
Experience the latest innovations in Commerce Media! Come check out showcases from partners, including Kinective Media by United Airlines, ZeroPark, and TripAdvisor.
THE CURRENT NEWSROOM, PRESENTED BY THE CURRENT
Ground Level
The Current is a global news platform reporting from the epicenter of digital marketing and media. Our team of reporters will be recording the industry’s top thought leaders all week through podcasts and videos. Come in for some swag, networking and a live podcast taping.
AW360 LIVE PRESENTED BY ART19
Ground Level
Join us for a live recording of Advertising Week Podcasts. AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.ART19 is a podcast hosting platform, offering podcast creators and publishers end-to-end solutions for publishing, distribution, and monetization.
CREATIVE SPIRIT
Second Level
Creative Spirit was founded in 2017 to provide individuals with intellectual and developmental disabilities fair-wage, integrated positions at the best companies in the world. At our core, we match these talented individuals with a wide spectrum of positions at forward thinking organizations that have embraced DE&I hiring policies that include people with disabilities.
THE BIG INNOVATION EXPERIENCE
Second Level
Step into The BIG Innovation Experience and see how leading brands activate in the real world. Explore our Smart Retail Kiosks, blending digital signage with lift-and-sell innovation, and get hands-on with RUBY, our portable interactive kiosk featuring a gamified activation. Discover how BIG Digital powers immersive, measurable brand engagement, anyplace, anytime.
A TASTED OF COSTA RICA
Second Level
Essential Costa Rica invites Advertising Week attendees to experience “A Taste of Costa Rica: Partner with the Tropics of Creativity”, a stand that connects you with the creative minds behind major Costa Rican advertising companies and allows you to explore world-class talent in branding, marketing, digital, and production services.Far beyond a scenic paradise, Costa Rica is a high performance, trusted partner for some of the world’s most influential brands and agencies. Our companies offer full-spectrum marketing services supported by world-class creative talent, up to 40% cost savings, and bilingual, nearshore teams aligned with Eastern Standard Time; all in a stable, sustainability-driven environment. It’s the best of both worlds: cost-effective execution and high-level creative thinking.
THE LIFESIGHT GROWTH LAB
Second Level
Step into the Lifesight Growth Lab and discover how modern marketers measure what truly matters. Spin the wheel for goodies, chocolates, Amazon gift cards, and your chance to win a grand prize, all while exploring how Lifesight eliminates wasted ad spend, predicts outcomes with confidence, and blends marketing with finance for sustainable growth.
AI UGC WITH MIRAGE
Second Level
Discover how Mirage helps brands save time, scale creative output, and drive better ad performance with AI-generated UGC. Stop by our booth for a quick demo (and a treat!) and see how you can unlock higher-performing creative at scale.
MOZILLA ADS PHOTO BOOTH
Second Level
Stop by, take a pic, then let your network know you stand with Mozilla. Together we can add trust to the ad world.
SECRET MEDIA NETWORK PRESENTS “THE BAGEL”
Second Level
Just as bagel shops serve as neighborhood anchors, The Bagel becomes a social hub, inviting strangers and friends alike to gather around its shimmering curves. Its circular form dissolves hierarchy, offering equal space for all to lean, sit, and connect. Playful and iconic, this inflatable reimagines New York’s beloved bagel at monumental scale — transforming a humble everyday delight into a reflective landscape that disarms formality, sparks curiosity, and encourages festival-goers to recline, explore, and laugh together.
THE SWAYABLE LOUNGE
Second Level
Take a break from the Advertising Week action to unwind and recharge at the Swayable Lounge. Stop by to fuel up on free Celsius energy drinks, and stick around to learn more about Swayable’s patented creative testing technology.
THE REALIZE LOUNGE BY TABOOLA
Second Level
Follow your path to performance to the Realize Lounge, a place for you to relax and connect with other industry leaders, located in the Leadership Zone. We’ll be offering light bites, refreshments, premium gifting and insights about Taboola’s new ad platform, Realize.
THE WEBTOON DINER
Second Level
Pull up a set at The WEBTOON Diner, where every order comes with a side of main character energy!This Advertising Week, you are the star of the story. All week long, we’re serving up more than just smoothies– we’re serving iconic WEBTOON vibes. Immerse yourself in the world of WEBTOON — home to some of the world’s most iconic stories and fan-favorite characters with massive global followings.Sip on custom smoothies and shakes, flip through our favorite stories and discover your main character energy with an aura reading! Learn how you can become the main character of your next brand campaign on WEBTOON!
THE XUMO LIVE LOUNGE
Second Level
Join us in the Xumo live lounge – learn about how Xumo creates a total entertainment experience and how we help users connect with the content they love and advertisers connect with the audience they’re looking for – the easy way.
COWORKING LOUNGE
Lower Level 2
Looking for a place to get some work done? Find a spot in the Coworking Lounge to take a meeting, recharge, and send a few emails in between sessions.
FQ LOUNGE
Lower Level 1 – Mon, Tue, Wed Only
Join us in the FQ Lounge™ @ Advertising Week: the place where business happens, leaders converge, connections ignite, and bold ideas rise. We’re bringing together the most creative minds and conscious leaders who are rewriting the rules, challenging the status quo, and changing the equation for everyone.
Where there’s a woman, there’s a way. And when we come together, we create the way forward.
B2BMX MARKETING EXCHANGE LOUNGE PRESENTED BY LINKEDIN
Lower Level 1 – Thursday Only
The B2BMX Experience at Advertising Week New York 2025, sponsored by LinkedIn, is a dedicated program designed to bring together leading voices in business-to-business marketing for a deep exploration of strategy, innovation, and customer engagement. Set within the larger Advertising Week platform, it focuses on how B2B marketing is evolving across technology, media, and buyer behavior, while offering insights into areas like account-based marketing, lead generation, measurement, and customer experience. Attendees will gain practical knowledge, hear case studies from top practitioners, and connect with peers, partners, and agencies who are shaping the future of B2B, making it a must-attend for anyone looking to sharpen their approach and drive business growth.
PLATINUM COWORKING LOUNGE
Lower Level 1 – Platinum and Super Delegate Pass Holders Only
The Platinum Coworking Lounge is a quiet spot for Platinum and Super Delegate Pass holders to get work done between sessions.
MEETING HUB
Lower Level 1 – Platinum Pass Holders Only
Platinum Pass holders can book a table for in person meetings in the Meeting Hub. To book a table please log in to the Advertising Week Event app, and select Book A Private Meeting Table. Platinum Pass holders can bring in non-Platinum Pass holders for individual meetings.
BRING YOUR WORLD TO LIFE WITH VURVEY LABS
Ground Level
Bring your Brand’s world to life with Vurvey Lab’s AI Powered by People suite of solutions. With Vurvey, brands can iterate with their audiences in real time through Populations, evoke consumer interaction with their products through Brand Companions, and supercharge their idea generation through Workflows.
THE CREATORS LOUNGE PRESENTED BY META
Second Level
Step into the Creator Lounge at AWNewYork, presented by Meta, where every connection is an opportunity. Meet brands, agencies, and investors eager to collaborate with talented creators like you. Plus, get ready for your close-up – the lounge features live filming areas, so you can create content straight from the show floor.
VIP AND SPEAKERS LOUNGE PRESENTED BY MASTERCARD
Second Level
A welcoming space for Advertising Week speakers and their partners to refuel and recharge.