What you’ll learn in this session
Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN to learn why Connected TV is a demand-generating powerhouse, and how it can help create value across your ad mix. Using data from MNTN’s CTV platform, he’ll explain why paid search and social campaign results increase on average when run alongside Connected TV, and how you can make the most of this.
OUR SPEAKERS
Eric Hatzenbuhler
Senior Digital Marketing Manager
MNTN
Ruth Mortimer
Global President
Advertising Week