Demand More from
Brand: Drive Stronger
Performance from
Brand Spend
June 2022
Eastern
Brand and performance campaigns are often developed in silos, leading to wasted media spend, a misalignment of campaign goals, and a disjointed customer journey. Join Advertising Week, Quantcast, and leading brands and agencies for a discussion about how marketers can unify brand and performance campaigns, enable marketers to improve the efficiency of their awareness initiatives, and drive stronger performance outcomes from brand spend. You’ll hear from marketers about how measurable upper-funnel brand advertising has positively impacted sales and driven broader reach, and why embracing brand on top of demand is the key to remaining relevant and competitive.
Presented by
Countdown To Event
Days
Hours
Minutes
Seconds
What you’ll learn in this session
- Plan audiences and inventory more effectively by validating that your ideal audience is active on the inventory you select.
- Easily extend audiences and inventory packages across formats and devices, including CTV.
- Optimize live campaign performance based on Quantcast first-party data and receive meaningful measurement in real-time to see how your brand campaign is affecting your lower funnel metrics.
- Gain direct campaign feedback and insight on what is and isn’t working and why.
OUR SPEAKERS
Grace Bailey
Senior Digital Marketing Manager
Auto Trader UK
Veronica de Campos
Director of Digital Marketing
Jack’s Family Restaurants, LP
Annie Georgieva
Senior Product Manager
Quantcast
Ruth Mortimer
Global President
Advertising Week
Ken Ripley
VP Sales
Scripps Networks
Amy Shriber
Director of Product Management
Quantcast
